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WHOLESALE ECOMMERCE PLATFORM

Wholesale Growth, Without The Chaos

Replace spreadsheets, phone orders, and manual workflows with a wholesale-ready B2B platform. Comgem helps you personalise pricing, streamline orders, and keep stock, suppliers, and customers perfectly in sync.

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Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating
Wholesale ecommerce platform by Comgem

Built For Distributors & Wholesalers

Sell more, serve faster, and cut admin with a platform engineered for wholesale complexity.

Bigger Order Values

Custom pricing, quantity breaks, and smart upsells drive higher spend.

Less Admin

Automated quotes, orders, purchase orders, and invoicing reduce workload.

Happier Trade Customers

Trade-only access, roles, approvals, and self-service portals built in.

Stock Certainty

Real-time supplier feeds, accurate inventory, and clear availability.

Everything Wholesalers Need To Sell Online

Trade Portals & Roles

Trade-only access, roles, approvals, and account-level permissions.

Custom Pricing Engine

Account, segment, and global pricing; quantity breaks and rules.

Product Data (PIM)

Variations, bundles, attributes, filters, rich media, and specs.

Supplier Data & Stock

Pre-mapped feeds, custom mapping, scheduled imports, multi-FTP.

Quotes & Order Workflow

Quote to order, approvals, cloning, and customer self-service.

Purchase Order Automation

Back-to-back purchasing, stock replenishment, and status tracking.

Warehouse & Stock Control

Multi-warehouse, stock visibility, counts, and policy controls.

Picking & Dispatch

Batch picking, pack lists, partial shipments, and tracking fields.

Billing & Invoicing

Sales invoices and credits with Xero / Sage 50 sync of payments.

CRM For Wholesale

Accounts, contacts, tasks, quotes, pipeline, and activity history.

Promotions & Automation

Targeted offers, segments, pop-ups, and onsite engagement.

B.I & Analytics

Dashboards, report builder, schedules, and web tracking insights.

Punchout (cXML)

Buyers checkout in their procurement tools with your rules applied.

Multi-Site

Run multiple front ends from one admin; brand, price, and range vary.

Internationalisation

Multi-currency and multi-language with IP detection and selectors.

Online Storefront

Powerful search, filters, merchandising, and fast reordering.

Email Marketing

Lists, segments, drag-and-drop campaigns, and performance.

Mobile Apps

Customer ordering app plus a rep app for on-the-go management.

Reliability & Security

ISO-aligned hosting partners, encryption, 2FA, and SSO for admin.

Support & Hypercare

Standard support on all plans, optional priority with account manager.

WHOLESALE WORKFLOWS

From Supplier Feeds To Invoices—All Connected

Comgem ties together supplier data, customer-specific pricing, stock availability, and order processing. The result: faster cycles, fewer errors, and a digital experience trade customers actually prefer.

  • Import supplier products, stock, and pricing with pre-mapped feeds or custom mapping.
  • Publish customer-specific catalogues, pricing, and permissions by account or segment.
  • Quote faster, convert in one click, and automate purchase orders as needed.
  • Pick, pack, and dispatch with partial shipments and tracking fields customers can view.
  • Invoice quickly and sync payments from Xero or Sage 50 back into Comgem.
Wholesale ecommerce flow

REAL RESULTS

What Wholesalers Achieve With Comgem

  • 31.8% more sales: higher order values through personalisation and pricing rules.
  • 80% less admin: automated imports, orders, purchasing, dispatch, and invoicing.
  • 75% online adoption: trade customers prefer your portal over phone and email.
“Comgem unified our ERP and ecommerce, saving time and reducing errors while letting us build the online store our customers love.”

Shane Wareing, Managing Director, OWS

READY FOR THE NEXT STEP?

See How Comgem Powers Wholesale Growth

Book a personalised demo and explore how Comgem can simplify operations, delight trade customers, and grow your margins.

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No per-user fees  |  UK-based Support