A B2B (Business to business) ecommerce platform is a platform designed specifically for businesses to sell to other businesses via online transactions – The needs of a B2B business will usually be more complex and require specific features from their ecommerce platform to carry out their sales processes.
A B2C (Business to customer) ecommerce platform is a platform for businesses to sell to individual customers. This is the same concept as a B2B ecommerce platform, but will usually be much less complex in nature and require basic sales order management features.
If you are a B2B ecommerce business, it is beneficial to choose an ecommerce platform provider that is built specifically for the B2B industry, and can be tailored around your specific business requirements -So you can get the most out of your website, and ensure your business customers benefit from a streamlined and convenient shopping experience.