EXCELLENT Capterra rating
UK GOVERNMENT approved commerce vendor
LEADING ecommerce integrations
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Sell more to your business customers online

With Comgem's fully integrated ecommerce, back office, and marketing platform, you can sell more with less effort.

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Leading b2b ecommerce integrations include:

Feature rich b2b ecommerce

Here are just a few of the advanced features and capabilities
that provide you with the competitive edge.

Woman looking at b2b ecommerce website and back office

B2B Ecommerce 

Ensure your online ordering website is easy for customers to use and offers essential b2b ecommerce features.

Key b2b ecommerce features include:

  • Customer pricing and contract lists
  • Catalogues tailored to individual customers, with products available only to those clients who need them
  • Fast order, quote, and saved-basket processing
  • Customised ecommerce portals that are branded by customer
  • Authorisation workflows and budget controls
  • Advanced customer self-service and reporting tools
  • Shipping costs can be calculated based on order spend, account, location, product, and supplier
  • Support for multiple account structures (including one or more locations, departments, cost centers, and other divisions)

Orders & fulfilment

Comgem enables you to manage your entire order-to-cash cycle by offering quote, order entry and fulfilment capabilities. With visibility over each individual sale, not only can you meet customer expectations but exceed them!

Comgem offers numerous features for order management:

  • Excellent support for quoting and placing orders by both web and phone
  • Visibility over past orders, including pricing and re-order history
  • Real-time visibility of customers' shopping carts and order approval requests
  • Supplier fulfilment (including just in time and direct to customer orders) is handled by Comgem, as well as own stock orders
  • Support for EDI orders, dispatching, and invoicing
  • Manage customer and supplier invoices with integration to leading accounting systems
  • Track customer and supplier returns with ease

Content management (CMS)

Easily create, edit, and manage eye catching landing pages with a comprehensive content management system (CMS). Personalise content based on customer account and segment, then build webpages your customers will love.

The following content management features are available:

  • A drag-and-drop landing page builder that lets you see how your pages will look as you create them
  • Management of access to and restrictions on individual pages (by account and permission)
  • Create content that can be shared across multiple pages and managed in a single location
  • Built-in version control and roll back capabilities make it easy to revert changes
  • Support for different kinds of content (including text, images, video lists and more)
  • More advanced content widgets, including: blogs, social sharing, product rotators, maps, and brand rotators each with the purpose of driving traffic to your store
  • Ability to reuse previously created content as a template for future projects
  • Access to HTML, CSS, and JavaScript for technical users


Comgem's b2b ecommerce marketing platform includes all the tools you need to create brand awareness, drive sales growth, and foster customer loyalty

Our ecommerce marketing features include:

  • Fully customisable landing pages with a drag-and-drop editor
  • A fully-featured email marketing system built in, so you can create and send your own campaigns
  • Social sharing buttons can be easily integrated into your site
  • Allows you to create web pages that are highly search-engine friendly
  • Integration with Google shopping and support for Google Tag Manager
  • Support for discount coupons, sales promotions, and other marketing incentives
  • Integrated blog and resource modules
  • The ability to schedule and manage website banners
  • Send out email templates that can be tailored to your company's needs
  • Customised customer experiences that are tailored to account and segment
ecommerce product management

Product management

With Comgem's b2b ecommerce platform, you have the tools needed to manage your products. Whether you're looking to add your own products or pull listings from a third-party data provider.

Key product management features include:

  • Multiple product images
  • Product description and specifications
  • Product media including videos and PDFs
  • Cross-selling and upselling for a more profitable customer experience
  • A flexible system for setting product prices
  • Numerous category options, including multi-category products
  • Manage stock levels and fulfilment options
  • Supports variations and product options
  • Product bundles
  • Support for bulk product uploads

Customer management

Let your customers manage their own accounts in order to free up time for you and your sales team. Use technology to know more about each customer and provide them with a better experience.

Key features include:

  • The ability to view real-time customer insights such as baskets, orders needing authorisation, and live orders
  • A robust user-management system that allows you to tailor different levels of access and permissions for each customer
  • You can create and manage customer pricing through contact, account, or segment
  • Includes task, note, and opportunity management capabilities
  • Supports different types of customers, including end-users, accounts, and groups within an account
  • Manage contacts, accounts, and leads effectively
  • Complete visibility into your customer's order and quote histories

Pricing management

Our flexible pricing module gives you complete control over your prices and profit margins. You can be confident that our ecommerce platform will help you to maximise profitability.

We've developed a variety of b2b ecommerce pricing features that include:

  • Seamlessly implement site-wide, segment, account, and contact-based pricing
  • Manage pricing by supplier, product, category or range, matrix band, and color code
  • Supports fixed-price and variable pricing based on the RRP (retail recommended price) and fluctuations in cost
  • Advanced pricing options allow you to charge more for some items than others based on their cost or quantity
  • Manage pricing priorities by setting start and expiration dates, multiple price lists, and contract list display
  • Product pricing overrides and overlays (such as bestseller or special offer) can both be supported
  • Control the process of managing customer authorisation needs according to price lists


Your top 10 b2b ecommerce FAQs

Some of the most common questions we hear from customers looking for
a b2b ecommerce platform. If you have any questions,
don't hesitate to get in touch!

The most important features of a b2b ecommerce platform will depend on what you’re looking for from your ecommerce platform provider. Here are some of the most important features that most b2b ecommerce wesbites will require:

  • Self service options
  • Restriction and authorisation options
  • Multiple favourites lists
  • Personalised customer portals
  • Customisable themes
  • Detailed product descriptions
  • Cross Sells
  • Granular customer controls

The best ecommerce platform for your business will depend on your specific business requirements and what you wish to achieve with your ecommerce website. There are many different aspects of a platform to consider when making a decision. These can include what features the platform provides, the aesthetics of the website you’re looking for, how well you can manage your orders and sales, the skill level and experience of your team, and much more.

Comgem is a vast and all-encompassing ecommerce platform that was designed specifically for B2B businesses, meaning you can tailor your website and experience to your specific and unique business needs, choosing from Comgem's extensive range of features and service options.

The services you will require will depend entirely on how much support you wish to receive with your platform. Different platform providers will offer varying levels of support services.

With Comgem, you can opt in to our service options, including set up services, platform training sessions, monthly support hours, etc. You can opt in to any of these service options at any time during your set up, or if you need a refresher further down the line, we’re always happy to help!

Once you have found the right b2b ecommerce platform provider for you, you can build up your ecommerce platform using their tools, or allow your provider to build your ecommerce website for you based on your specifications – This will depend on the platform provider you choose and what services they provide.

With Comgem, you can have full control over your new ecommerce website. Including choosing your template and adding your content, through to your product and customer imports using our easy-to-use system, with access to unlimited use of the Comgem support platform, where you can find hundreds of guides and video tutorials to help you through the process. You can also opt in for support and training sessions from the expert members of our team.

A B2B (Business to business) ecommerce platform is a platform designed specifically for businesses to sell to other businesses via online transactions – The needs of a b2b business will usually be more complex and require specific features from their ecommerce platform to carry out their sales processes.

A B2C (Business to customer) ecommerce platform is a platform for businesses to sell to individual customers. This is the same concept as a b2b ecommerce platform, but will usually be much less complex in nature and require basic sales order management features.

If you are a b2b ecommerce business, it is beneficial to choose an ecommerce platform provider that is built specifically for the b2b industry, and can be tailored around your specific business requirements -So you can get the most out of your website, and ensure your business customers benefit from a streamlined and convenient shopping experience.

More and more shoppers are moving olnine to find the products and services they need, with easy accessibility and convenience - as well as enhanced account, payment, and budget control for your business customers. So, customers can order online at their own convenicence, and businesses can focus on customer service and building their brand rather than simply being order takers.

B2b ecommerce platforms also provide a perfect platform to undertake comprehensive analytics campaigns. Through ecommerce, organsiations can easily measure marketing campaigns, sales effectiveness,inventory and stock, and customer engagement. As well as managing the entire order to cash cycle on one integrated platform.

Which payment gateway you decide to use will depend on your business's personal requirements and what is most efficient for your customers.You can also provide multiple payment options for your customers to choose from for some added choice.

At Comgem, we integrate with various payment gateways that we feel are perfect for b2b ecommerce. These include PayPal, Stripe, Sage Pay, and Worldpay - As well as providing your customers with the ability to pay by card and on account. Take a look at our integrations to learn more.

If you haven't taken advantage of ecommerce for your business, you're seriously missing out! There are so many benefits to choosing ecommerce, especially for b2b businesses - where advanced functionality is often required to cater for your complex and unique customer requirements. The valuation of b2b ecommerce sales in the UK totals £159.3 billion - Forecasted to exceed £188 billion by 2024. (getaccept.com) And in 2023, an estimated 17% of b2b sales are expected to be generated digitally. (statista.com)

Some benefits of b2b ecommerce are:

  • Scalability
  • Saving time for your sales team
  • Analytcis capabilities
  • Brand awareness
  • Exceptional customer service
  • Increased sales
  • Comprehensive control over account permissions/budgets/authorisations
  • Increased upselling opportunities
  • Personalised login portals and accounts
  • Complete visibility over stock and inventory

B2b ecommerce is extremely important for business success because it allows businesses to conduct transactions electronically, which enables security and privacy. One important benefit of b2b ecommerce is businesses can order stock online, and software is used to automate shipping, tracking, and auditing of goods and services. B2b ecommerce also eliminates any manual processes than can result in human error, which can be costly. This also frees up your staff for more valuable tasks, instead of spending time on repetitive tasks that a computer programme can handle.

Your b2b ecommerce store will also give you more information about your customers purchasing habits, so you can see how well products are selling and keep your customers informed.

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