B2B MODULE

Your Trade Portal. Personalised for Every Customer

Give every buyer a tailored experience with personalised catalogues, pricing, and permissions. Comgem helps you create secure, flexible B2B portals that make ordering effortless and keep your business customers coming back.

Book Your Demo No per-user fees UK-based Support
Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating
Illustration of a personalised B2B trade portal dashboard showing tailored products, pricing, and customer views on the Comgem ecommerce platform.

Build Stronger Customer Relationships

From personalised catalogues to approval workflows, Comgem gives you everything you need to deliver a trade buying experience that feels effortless, and performs brilliantly.

Personalised Catalogues

Show each customer the products and pricing that matter to them.

Trade-Only Access

Keep your store secure with invite-only, approved customer access.

Roles & Permissions

Control visibility and actions for every user in a customer’s team.

Quote & Basket Tools

Enable quotes, saved baskets, and quick reordering for repeat buys.

Approval Workflows

Support customer-side approval chains and spend limits.

Customer Portals

Create branded dashboards with order history and reports.

an online B2B order approval dashboard with connected workflows and budget management tools in Comgem.

ORDER APPROVALS

Help Customers Stay in Control

Empower customers to manage their own spend. Set up budget thresholds, approval chains, and off-contract rules to keep orders compliant and efficient.

  • Set budgets and receive spend alerts.
  • Simple, one-click order approvals.
  • Full audit trail of pending and approved orders.
  • Flag off-contract purchases for review.

CUSTOM EXPERIENCES

Tailor Every Customer Journey

Replace one-size-fits-all websites with a store that adapts to each customer. Comgem makes it easy to personalise content, pricing, and layout, automatically.

  • Show the right products, content, and prices by customer or group.
  • Offer contract-based promotions and personalised recommendations.
  • Create branded portals for key accounts.
  • Encourage repeat business with favourites and quick reorders.
Different product and promotion layouts for unique B2B customer experiences in Comgem.
B2B ecommerce account hierarchy showing warehouse locations, user permissions, and access control in Comgem.

ROLES & PERMISSIONS

Simplify Complex Buying Structures

Support multi-user and multi-location customers effortlessly. Define permissions, manage delivery addresses, and control who can order or approve.

  • Set up individual, business, and guest accounts.
  • Assign multiple delivery locations per customer.
  • Limit features like ordering, invoicing, and visibility.
  • Use default templates to speed up setup and consistency.

B2B PRICING MANAGEMENT

Unique Pricing for Every Customer

Flexible pricing tools let you stay competitive while maintaining margins. Manage pricing globally or per customer, or combine both for ultimate control.

Customer-Based Pricing

Create bespoke price lists and contracts per account.

Segment & Group Pricing

Apply price tiers by region, customer type, or spend band.

Global Price Books

Set baseline prices and adjust dynamically when needed.

Volume Discounts

Encourage larger orders with quantity-based breaks.

Cost-Plus Rules

Automate pricing formulas with built-in margin protection.

Combine Strategies

Mix customer, segment, and global rules to fit your model.

Quickly adjust prices by product, category, or supplier. Run promotions, apply overlays for contracts or sales, and update pricing in real time.

READY FOR THE NEXT STEP?

See How Comgem Personalises Your B2B Sales

Create tailored experiences that increase sales and loyalty, while giving your customers more control over how they buy.

Book Your Demo No per-user fees UK-based Support
Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating

We Help B2B Businesses Grow

31.8% bigger orders, 80% less admin, 75% online adoption.

Your Platform, Your Way

Personalise, scale, and grow, without limits.

Get Online. Get Growing.

Launch quickly and start delivering value immediately.

Trusted by UK Businesses

Join 100+ B2B companies growing with Comgem.