B2B MODULE
Your Trade Portal. Personalised for Every Customer
Give every buyer a tailored experience with personalised catalogues, pricing, and permissions. Comgem helps you create secure, flexible B2B portals that make ordering effortless and keep your business customers coming back.

Build Stronger Customer Relationships
From personalised catalogues to approval workflows, Comgem gives you everything you need to deliver a trade buying experience that feels effortless, and performs brilliantly.
Personalised Catalogues
Show each customer the products and pricing that matter to them.
Trade-Only Access
Keep your store secure with invite-only, approved customer access.
Roles & Permissions
Control visibility and actions for every user in a customer’s team.
Quote & Basket Tools
Enable quotes, saved baskets, and quick reordering for repeat buys.
Approval Workflows
Support customer-side approval chains and spend limits.
Customer Portals
Create branded dashboards with order history and reports.

ORDER APPROVALS
Help Customers Stay in Control
Empower customers to manage their own spend. Set up budget thresholds, approval chains, and off-contract rules to keep orders compliant and efficient.
- Set budgets and receive spend alerts.
- Simple, one-click order approvals.
- Full audit trail of pending and approved orders.
- Flag off-contract purchases for review.
CUSTOM EXPERIENCES
Tailor Every Customer Journey
Replace one-size-fits-all websites with a store that adapts to each customer. Comgem makes it easy to personalise content, pricing, and layout, automatically.
- Show the right products, content, and prices by customer or group.
- Offer contract-based promotions and personalised recommendations.
- Create branded portals for key accounts.
- Encourage repeat business with favourites and quick reorders.


ROLES & PERMISSIONS
Simplify Complex Buying Structures
Support multi-user and multi-location customers effortlessly. Define permissions, manage delivery addresses, and control who can order or approve.
- Set up individual, business, and guest accounts.
- Assign multiple delivery locations per customer.
- Limit features like ordering, invoicing, and visibility.
- Use default templates to speed up setup and consistency.
B2B PRICING MANAGEMENT
Unique Pricing for Every Customer
Flexible pricing tools let you stay competitive while maintaining margins. Manage pricing globally or per customer, or combine both for ultimate control.
Customer-Based Pricing
Create bespoke price lists and contracts per account.
Segment & Group Pricing
Apply price tiers by region, customer type, or spend band.
Global Price Books
Set baseline prices and adjust dynamically when needed.
Volume Discounts
Encourage larger orders with quantity-based breaks.
Cost-Plus Rules
Automate pricing formulas with built-in margin protection.
Combine Strategies
Mix customer, segment, and global rules to fit your model.
Quickly adjust prices by product, category, or supplier. Run promotions, apply overlays for contracts or sales, and update pricing in real time.
READY FOR THE NEXT STEP?
See How Comgem Personalises Your B2B Sales
Create tailored experiences that increase sales and loyalty, while giving your customers more control over how they buy.
We Help B2B Businesses Grow
31.8% bigger orders, 80% less admin, 75% online adoption.
Your Platform, Your Way
Personalise, scale, and grow, without limits.
Get Online. Get Growing.
Launch quickly and start delivering value immediately.
Trusted by UK Businesses
Join 100+ B2B companies growing with Comgem.