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B.I. & ANALYTICS

Analytics & Reporting Suite

See the numbers that matter. Comgem unifies dashboards, reports, and web tracking so you can track performance, spot trends, and make data-driven decisions, fast.

Book Your Demo No per-user fees UK-based Support
Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating
Analytics and reporting dashboard within Comgem’s B2B ecommerce platform

Comgem Puts You In Control

Real-time dashboards, flexible reports, and accurate tracking, together in one place.

Configurable Dashboards

Drag-and-drop widgets for sales, customers, and inventory.

Report Builder

Create custom reports with filters, grouping, and exports.

Scheduled Reports

Deliver key metrics by email daily, weekly, or monthly.

Management Reports

Out-of-the-box insights across sales, purchasing, and stock.

Web Tracking

Track site events, and activites in real time.

Campaign Attribution

Integrate GA4,Tag Manager, and Microsoft Ads for ROAS.

Configurable dashboards showing sales, customer, and performance reports in a B2B ecommerce platform

DASHBOARDS

Visualise What Drives Performance

Build role-based dashboards for leaders, sales, operations, and finance, so everyone sees what matters most.

  • Drag-and-drop widgets for revenue, orders, and AOV.
  • Segment by customer, or product line.
  • Compare periods and track actuals.
  • Share views or lock for governance and consistency.

Real-Time Clarity

From daily dashboards to board-level summaries. Track progress live and act with confidence.

Real-time analytics overview

REPORT BUILDER

Answer Questions In Minutes, Not Days

Create, filter, group, and export the exact datasets you need, whenever you need them.

  • Build from accounts, products, orders, invoices, and more.
  • Filter by date range, channel, customer, brand, or category.
  • Group, sort, and nest columns for deeper analysis.
  • Export to CSV/Excel and receive completion notifications.
Custom report builder for filtering, grouping, and exporting sales and customer data in a B2B ecommerce platform

ATTRIBUTION & TRACKING

Measure Every Click, Visit, And Conversion

Integrate Google Tag Manager, GA4, and Microsoft Advertising to track events and conversions, attribute revenue, and optimise ROAS.

Attribution and conversion tracking across channels including GA4 and Tag Manager for B2B ecommerce performance
Prebuilt management reports for sales, inventory, purchasing, and customer behaviour in a B2B ecommerce platform

MANAGEMENT REPORTS

Out-Of-The-Box Insight, Ready To Use

Skip the setup and get straight to answers with prebuilt reports across your operation.

  • Sales analytics by account, category, product, and channel.
  • Inventory status including negative, zero, and low stock.
  • Purchasing, back orders, and supplier performance trends.
  • Customer behaviour: order frequency, AOV, and retention.

READY FOR THE NEXT STEP?

See Comgem’s B.I. & Analytics In Action

Build dashboards, automate reporting, and connect campaign tracking, so every decision is grounded in data.

Book Your Demo No per-user fees UK-based Support
Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating

Move Faster

Live dashboards and scheduled reporting. No spreadsheets.

Focus On ROI

Track conversions and revenue by channel and campaign.

Stay Accurate

Governance, audit trails, and consistent shared views.

Built For B2B

Sales, purchasing, stock, and customer behaviour insights.