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ONLINE STOREFRONT FEATURES

Sell Smarter to Every Type of B2B Customer

Create a modern, flexible B2B store that adapts to each customer, trade buyers, distributors, or end users. Manage products, pricing, payments, and shipping from one connected platform.

Book Your Demo No per-user fees UK-based Support
Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating
Comgem B2B ecommerce storefront showing personalised product listings and flexible pricing

The Tools You Need to Sell Online

Built-in ecommerce tools deliver the right experience for every customer. From quick reordering to flexible pricing and payments.

Customer Portal

Secure self-service for orders, invoices, and reorders.

Personalised Experiences

Show the right products, prices, and promotions to each customer.

Order Approvals

Manage budgets with approval workflows and spending limits.

Favourites Lists

Make reordering simple with saved lists and quick buys.

Flexible Pricing

Group pricing, volume breaks, contracts, and tiers.

Marketing Tools

Run promotions and targeted email campaigns from your store.

SEARCH & FILTERS

Help Customers Find What They Need, Fast

Powerful search with type ahead suggestions and flexible filters makes discovery effortless, even across large, complex catalogues.

  • Search by name, code, description, or attributes.
  • Live suggestions as users type.
  • Filter by brand, price, category, and features.
  • Search analytics to reveal demand and gaps.
  • Control which fields rank highest in results.

PRODUCT LISTINGS

Create Product Experiences That Convert

Manage complex products, show variations, and highlight what matters most. Give customers confidence with clear, detailed listings on every device.

  • List simple, configurable, and bundled products.
  • Add rich content: specs, images, videos, downloads.
  • Smart upsells and cross-sells on product details pages and basket.
  • Logical categories with granular filters.
  • Customisable product pages for any device.

PAYMENT OPTIONS

Flexible, Secure Payments for Every Customer

Take cards, offer pay-on-account, and set credit limits. Configure payment options by customer type for a smoother checkout and stronger loyalty.

Payment gateways and checkout preview
Comgem shipping options configuration with delivery rules by weight, region, and product

SHIPPING & DELIVERY

Flexible Delivery Options to Meet Every Need

Define rates and methods by customer, product, weight, region, or speed. Offer next-day, express, local delivery, and more, all from one dashboard.

  • Rules by product type, basket weight, and postcode.
  • Next-day and express delivery options.
  • Local delivery with special rates.
  • Customer-specific shipping offers and methods.

CUSTOMER-SPECIFIC EXPERIENCES

Tailor Your Storefront for Every Buyer

Show the right catalogue, prices, and content to each customer. Use roles and permissions to control access and streamline how teams buy.

  • Personalised catalogues by user or group.
  • Dynamic pricing, promotions, and messages.
  • Role-based access, spend limits, and approvals.
  • Customer-specific dashboards and content blocks.
ersonalised B2B storefronts with tailored catalogues, pricing, and content

READY FOR THE NEXT STEP?

See How Comgem Transforms Your B2B Storefront

Bring your online store to life with a platform that adapts to every customer and gives you complete control over how you sell.

Book Your Demo No per-user fees UK-based Support
Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating

We Help B2B Businesses Grow

31.8% bigger orders, 80% less admin, 75% online adoption.

Your B2B Platform, Your Way

Create a connected commerce solution that fits your business.

Get Online. Get Growing.

Launch faster and sell smarter to every customer.

Trusted by UK Businesses

Simplify sales, unify operations, and build profitability.