CUSTOM PRICING ENGINE

Optimise Revenue With Flexible B2B Pricing

Build pricing that fits your business, not the other way around. Comgem’s Custom Pricing Engine supports fixed, matrix, cost-plus, margin, and RRP-based pricing, applied at global, segment, account, or contact level, helping you stay competitive while protecting your margins.

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Trusted By 100+ UK B2B Businesses | 4.9 ★ Average Rating

flexible B2B pricing models including fixed pricing, cost-plus rules, margin controls, contracts, and promotions

WHY IT MATTERS

Price With Confidence, At Scale

Personalise pricing, protect margin, and automate updates, without spreadsheets.

Personalised Prices

Show the right price for each customer, segment, or contract.

Margin Protection

Apply floors, markups, and guardrails to ensure profitability.

Automated Updates

Schedule and synchronise prices automatically as costs change.

Transparent Pricing

Use overlays to make deals, sales, and contract items stand out.

global, segment, and user-level pricing targeting with category and product rules in Comgem’s Custom Pricing Engine

PRICING MODELS

Flexible Rules For Every Scenario

Combine multiple pricing models to reflect real-world conditions and contracts.

Set fixed prices for products, ranges, or brands.
Use cost-plus or margin-based rules to maintain profitability.
Build matrix pricing linked to supplier cost or category.
Offer RRP-based discounts that flex by segment or account.
Apply contract or promotional pricing with clear rule priorities.

TARGETING LEVELS

Apply Pricing Exactly Where It’s Needed

Set who sees what price, from global lists to individual contacts.

Define pricing at global, segment, account, or user level.
Target by product, category, brand, or supplier range.
Use rule stacking with clear priority and inheritance logic.
Preview customer views before publishing to validate results.

real-time pricing overlays showing discounts, product pricing, and rule hierarchy within Comgem’s Pricing Engine

quantity break pricing tiers such as 2+, 5+, and 10+ with decreasing prices to encourage larger B2B orders

QUANTITY BREAKS

Encourage Larger Orders With Volume Discounts

Show customers exactly how much they save by buying more.

Create tiered pricing for individual products or categories.
Display savings directly on product and basket pages.
Target quantity breaks by customer or group to protect profit.

REAL-TIME UPDATES

Keep Pricing Accurate And Visible

Ensure every price reflects current costs and promotions.

Update prices instantly as costs or discounts change.
Schedule future adjustments for sales or contract renewals.
Use pricing overlays to highlight contract or promotional items.

PRICE LIST CONTROL

Protect Profit With Authorised Access

Define which customers or users can see, request, or approve prices.

Create price lists for specific customer groups or promotions.
Restrict access based on role, spend limit, or approval status.
Flag restricted or contract prices clearly for buyers.

READY TO TUNE YOUR MARGINS?

See Comgem’s Pricing Engine In Action

From matrix rules to scheduled updates, overlays, and ERP sync, Comgem gives you total control over every price customers see — ensuring consistency, flexibility, and profitability across your B2B operation.

Book Your Demo No Per-User Fees UK-Based Support

Trusted By 100+ UK B2B Businesses | 4.9 ★ Average Rating

Protect Margin

Apply matrix, markup, and cost-plus rules that scale.

Win More Deals

Deliver personalised pricing that builds trust and loyalty.

Stay Agile

React instantly to cost or market changes.

Built For B2B

Handle contracts, tiers, quantity breaks, and approvals.