B2B ecommerce platform

A b2b ecommerce platform is a platform where you can host your ecommerce website for the sale of goods or services between businesses through online transactions. B2b customers can include manufacturers, wholesalers, distributors, and any other type of b2b sellers. An online platform for these sellers is beneficial for the efficiency and effectiveness of sales, and managing the order to cash cycle. Comgem is a b2b ecommerce platform that will provide you with a stunning and streamlined website, as well as complete control over your sales processes, and the ability to provide your customers with a manageable and controlled account for a smooth and streamlined shopping experience.

The most important features of a b2b ecommerce platform will depend on what you’re looking for from your ecommerce platform provider. Here are some of the most important features that most b2b ecommerce wesbites will require:

• Self service options
• Restriction and authorisation options
• Multiple favourites lists
• Personalised customer portals
• Customisable themes
• Detailed product descriptions
• Cross Sells
• Granular customer controls

The best b2b ecommerce platform for your business will depend on your specific business requirements and what you wish to achieve with your ecommerce website. There are many different aspects of a platform to consider when making a decision. These can include what features the platform provides, the aesthetics of the website you’re looking for, how well you can manage your orders and sales, the skill level and experience of your team, and much more.

Comgem is a vast and all-encompassing ecommerce platform that was designed specifically for B2B businesses, meaning you can tailor your website and experience to your specific and unique business needs, choosing from Comgem's extensive range of features and service options.

The services you will require will depend entirely on how much support you wish to receive with your platform. Different b2b ecommerce platform providers will offer varying levels of support services.

With Comgem, you can opt in to our service options, including set up services, platform training sessions, monthly support hours, etc. You can opt in to any of these service options at any time during your set up, or if you need a refresher further down the line, we’re always happy to help!

Once you have found the right b2b ecommerce platform provider for you, you can build up your ecommerce platform using their tools, or allow your provider to build your ecommerce website for you based on your specifications – This will depend on the platform provider you choose and what services they provide.

With Comgem, you can have full control over your new ecommerce website. Including choosing your template and adding your content, through to your product and customer imports using our easy-to-use system, with access to unlimited use of the Comgem support platform, where you can find hundreds of guides and video tutorials to help you through the process. You can also opt in for support and training sessions from the expert members of our team.

A B2B (Business to business) ecommerce platform is a platform designed specifically for businesses to sell to other businesses via online transactions – The needs of a b2b business will usually be more complex and require specific features from their ecommerce platform to carry out their sales processes.

A B2C (Business to customer) ecommerce platform is a platform for businesses to sell to individual customers. This is the same concept as a b2b ecommerce platform, but will usually be much less complex in nature and require basic sales order management features.

If you are a b2b ecommerce business, it is beneficial to choose an ecommerce platform provider that is built specifically for the b2b industry, and can be tailored around your specific business requirements -So you can get the most out of your website, and ensure your business customers benefit from a streamlined and convenient shopping experience.

More and more shoppers are moving olnine to find the products and services they need, with easy accessibility and convenience - as well as enhanced account, payment, and budget control for your business customers. So, customers can order online at their own convenicence, and businesses can focus on customer service and building their brand rather than simply being order takers.

B2b ecommerce platforms also provide a perfect platform to undertake comprehensive analytics campaigns. Through ecommerce, organsiations can easily measure marketing campaigns, sales effectiveness,inventory and stock, and customer engagement. As well as managing the entire order to cash cycle on one integrated platform.

Which payment gateway you decide to use will depend on your business's personal requirements and what is most efficient for your customers.You can also provide multiple payment options for your customers to choose from for some added choice.

At Comgem, we integrate with various payment gateways that we feel are perfect for b2b ecommerce. These include PayPal, Stripe, Sage Pay, and Worldpay - As well as providing your customers with the ability to pay by card and on account. Take a look at our integrations to learn more.

If you haven't taken advantage of ecommerce for your business, you're seriously missing out! There are so many benefits to choosing ecommerce, especially for b2b businesses - where advanced functionality is often required to cater for your complex and unique customer requirements. The valuation of b2b ecommerce sales in the UK totals £159.3 billion - Forecasted to exceed £188 billion by 2024. (getaccept.com) And in 2023, an estimated 17% of b2b sales are expected to be generated digitally. (statista.com)

Some benefits of b2b ecommerce are:

• Scalability
• Saving time for your sales team
• Analytcis capabilities
• Brand awareness
• Exceptional customer service
• Increased sales
• Comprehensive control over account permissions/budgets/authorisations
• Increased upselling opportunities
• Personalised login portals and accounts
• Complete visibility over stock and inventory

B2b ecommerce is extremely important for business success because it allows businesses to conduct transactions electronically, which enables security and privacy. One important benefit of b2b ecommerce is businesses can order stock online, and software is used to automate shipping, tracking, and auditing of goods and services. B2b ecommerce also eliminates any manual processes than can result in human error, which can be costly. This also frees up your staff for more valuable tasks, instead of spending time on repetitive tasks that a computer programme can handle.

Your b2b ecommerce store will also give you more information about your customers purchasing habits, so you can see how well products are selling and keep your customers informed.