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Transforming Comcen's ecommerce strategy with a flexible and responsive B2B platform.

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Comcen, a leading IT reseller, needed a flexible and scalable ecommerce platform to cater to diverse customer needs. They required integrations with third-party data providers, distributors, and a flexible content management system to combine their corporate and ecommerce presence seamlessly. Additionally, their offerings catered to varied organisational types, requiring features like custom catalogues and budget management for public sector customers.


Comgem delivered a comprehensive solution that addressed all of Comcen's needs:

  • Streamlined integrations: Connected Comcen's website with 20 IT distributors and a third-party data provider for real-time stock and pricing updates.
  • Unified platform: Combined corporate and ecommerce functionalities under one roof with Comgem's flexible CMS.
  • Tailored ecommerce: Offered features like custom catalogues, budget management, and flexible pricing rules to cater to the needs of public sector and individual business customers.
  • Continuous support: Provided ongoing support through a responsive ticketing system to address any issues or queries.


  • Increased revenue: Website turnover grew significantly, reaching £484k within two years of implementation.
  • Enhanced customer experience: Offered a smooth and personalised shopping experience for diverse customer segments.
  • Expanded market reach: Integrated with Amazon, opening up new customer channels and driving further growth.
  • Scalable solution: Comgem's platform accommodates Comcen's evolving business needs and future expansion.

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