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Advantia Business Supplies

Streamlining operations and boosting business growth with an all-in-one platform.

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Advantia Business Supplies, a leading network of independent resellers, faced challenges with siloed data and outdated systems hindering operational efficiency and customer experience. They sought a unified solution that could streamline back-office processes, empower self-service for customers, and provide a modern B2B ecommerce platform to drive growth.


Comgem partnered with Advantia to create a comprehensive solution that addressed all their needs:

  • Cutting-edge cloud-based back office system: Streamlined operations, automated tasks, and provided real-time data insights.
  • Flexible B2B ecommerce platform: Enhanced online presence, facilitated seamless transactions, and improved customer experience.
  • Revolutionary data management: Enabled importing data from multiple sources into a single platform, simplifying catalogue management.
  • Integrated marketing suite: Provided tools for effective marketing campaigns and lead generation.


  • Increased operational efficiency: Streamlined workflows and automated tasks saved time and resources, leading to improved productivity and cost savings.
  • Boosted ecommerce sales: The enhanced platform attracted new customers and increased online revenue, driving business growth and market share.
  • Improved data management: Centralised data and simplified catalogue updates ensured accuracy and consistency, leading to better decision-making and improved customer experience.
  • Empowered member growth: Advantia members gained access to the tools and resources needed to thrive in the digital age, enabling them to compete effectively and achieve their goals.

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transform your B2B business.

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