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EXCELLENT Capterra rating
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LEADING ecommerce integrations
COMPREHENSIVE support

B2b ecommerce for the retail industry

At Comgem, we understand that retail is a fast paced and ever-changing industry.

  • Customer based pricing
  • Customer catalogues & product lists
  • Granular customer permissions
  • Branded customer portals
  • Multiple logins per account
  • Multi-site customer set ups
  • Authorisations & account hierarchies
  • A suite of self-serve tools

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Comgem for the retail industry

Comgems ecommerce platform is flexible and adaptable, meaning it can cater for your business's specific needs and requirements, so you can easily create the ecommerce experience you want, and streamline your processes in one unified platform.

Comgems platform is easy to use, so existing and new staff will be able to easily adapt and learn the platform. We also offer training from our team experts, as well as access to a vast library of support guides and videos on the Comgem support site - So you can always find answers to your questions. Comgem also integrates with a wide range of the leading software solutions used by retail stores, making it easy for you to transition to ecommerce.

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Comgem ecommerce platform
online shopping on tablet

B2b ecommerce platform software

Ecommerce is becoming  increasingly popular, with more and more people relying on the convenience and efficiency of online shopping. This is especially prevalent in the b2b world, where ecommerce can make it as easy as possible for your customers to buy from you online.

Your customers will require granular account control such as permissions, authorisations, and budgets, as well as a website that will allow them to easily buy the products they want in bulk at the prices they have negotiated. Comgems main goal is to make your business more profitable. We continually evolve with the latest ecommerce trends, so we can grow alongside your business and the continually evolving retail industry.  

Advantages of ecommerce for retail

Take a look at some of the important ecommerce features designed for the needs of retail.

shopping on a tablet

Product management

  • Support for own and third party products
  • Advanced product merchandising options
  • Support for product variations
Two people on laptop

Customer management

  • Tools to drive customer loyalty
  • Manage complex customers
  • Control over customer permissions
Graph on a tablet screen

Marketing management

  • Personalised customer experiences
  • Drive brand awareness
  • Manage promos and offers
Person holding a credit card next to a laptop

Website management

  • Easily update and manage your website 
  • Drag and drop content editor
  • Support for multi-site management
  • Manage different content types
Clipboard next to a laptop

Pricing management

  • Support for complex pricing structures
  • Dynamically update pricing based on cost/RRP pricing
  • Support for quantity break pricing
Person online shopping on mobile phone

Ecommerce tools

  • Customers can create multiple favourites lists
  • Create multiple saved baskets
  • Quick order functionality
Person on laptop

Customer quotations

  • Customers can request quotations online
  • Allow customers to convert quotations via 'My Account.'
Online shopping on mobile

Order management

  • Allow customers to build their own baskets 
  • Manage authorisation processes online
  • Set cost centres on a line item basis
  • Customers can view order history
Person online shopping on a laptop

Ecommerce search

  • Flexible ecommerce search
  • Comprehensive filters and search refinement
  • Intellisearch suggestions as you type
Person taping up a box

Shipping managment

  • Comprehensive shipping options
  • Customers can manage multiple shipping addresses
Someone paying using a contactless machine

Payment management

  • Integrate with leading payment gateways
  • Flexible payment options
  • Customers can control budgets and authorisations
Two people carrying boxes in a warehouse

Supplier integration

  • Seamless integration with your suppliers
  • See real time stock updates
  • Manage all of your suppliers in one place

Feature rich b2b ecommerce

Here are just a few of the advanced features and capabilities
that provide you with the competitive edge.

Person looking at ecommerce website and back office platform on two screens

B2B Ecommerce 

Ensure your online ordering website is easy for customers to use and offers essential b2b ecommerce features.

Key b2b ecommerce features include:

  • Customer pricing and contract lists
  • Catalogues tailored to individual customers, with products available only to those clients who need them
  • Fast order, quote, and saved-basket processing
  • Customised ecommerce portals that are branded by customer
  • Authorisation workflows and budget controls
  • Advanced customer self-service and reporting tools
  • Shipping costs can be calculated based on order spend, account, location, product, and supplier
  • Support for multiple account structures (including one or more locations, departments, cost centers, and other divisions)

Orders & fulfilment

Comgem enables you to manage your entire order-to-cash cycle by offering quote, order entry and fulfilment capabilities. With visibility over each individual sale, not only can you meet customer expectations but exceed them!

Comgem offers numerous features for order management:

  • Excellent support for quoting and placing orders by both web and phone
  • Visibility over past orders, including pricing and re-order history
  • Real-time visibility of customers' shopping carts and order approval requests
  • Supplier fulfilment (including just in time and direct to customer orders) is handled by Comgem, as well as own stock orders
  • Support for EDI orders, dispatching, and invoicing
  • Manage customer and supplier invoices with integration to leading accounting systems
  • Track customer and supplier returns with ease

Content management (CMS)

Easily create, edit, and manage eye catching landing pages with a comprehensive content management system (CMS). Personalise content based on customer account and segment, then build webpages your customers will love.

The following content management features are available:

  • A drag-and-drop landing page builder that lets you see how your pages will look as you create them
  • Management of access to and restrictions on individual pages (by account and permission)
  • Create content that can be shared across multiple pages and managed in a single location
  • Built-in version control and roll back capabilities make it easy to revert changes
  • Support for different kinds of content (including text, images, video lists and more)
  • More advanced content widgets, including: blogs, social sharing, product rotators, maps, and brand rotators each with the purpose of driving traffic to your store
  • Ability to reuse previously created content as a template for future projects
  • Access to HTML, CSS, and JavaScript for technical users

Marketing

Comgem's b2b ecommerce marketing platform includes all the tools you need to create brand awareness, drive sales growth, and foster customer loyalty

Our ecommerce marketing features include:

  • Fully customisable landing pages with a drag-and-drop editor
  • A fully-featured email marketing system built in, so you can create and send your own campaigns
  • Social sharing buttons can be easily integrated into your site
  • Allows you to create web pages that are highly search-engine friendly
  • Integration with Google shopping and support for Google Tag Manager
  • Support for discount coupons, sales promotions, and other marketing incentives
  • Integrated blog and resource modules
  • The ability to schedule and manage website banners
  • Send out email templates that can be tailored to your company's needs
  • Customised customer experiences that are tailored to account and segment
ecommerce product management

Product management

With Comgem's b2b ecommerce platform, you have the tools needed to manage your products. Whether you're looking to add your own products or pull listings from a third-party data provider.

Key product management features include:

  • Multiple product images
  • Product description and specifications
  • Product media including videos and PDFs
  • Cross-selling and upselling for a more profitable customer experience
  • A flexible system for setting product prices
  • Numerous category options, including multi-category products
  • Manage stock levels and fulfilment options
  • Supports variations and product options
  • Product bundles
  • Support for bulk product uploads

Customer management

Let your customers manage their own accounts in order to free up time for you and your sales team. Use technology to know more about each customer and provide them with a better experience.

Key features include:

  • The ability to view real-time customer insights such as baskets, orders needing authorisation, and live orders
  • A robust user-management system that allows you to tailor different levels of access and permissions for each customer
  • You can create and manage customer pricing through contact, account, or segment
  • Includes task, note, and opportunity management capabilities
  • Supports different types of customers, including end-users, accounts, and groups within an account
  • Manage contacts, accounts, and leads effectively
  • Complete visibility into your customer's order and quote histories

Pricing management

Our flexible pricing module gives you complete control over your prices and profit margins. You can be confident that our ecommerce platform will help you to maximise profitability.

We've developed a variety of b2b ecommerce pricing features that include:

  • Seamlessly implement site-wide, segment, account, and contact-based pricing
  • Manage pricing by supplier, product, category or range, matrix band, and color code
  • Supports fixed-price and variable pricing based on the RRP (retail recommended price) and fluctuations in cost
  • Advanced pricing options allow you to charge more for some items than others based on their cost or quantity
  • Manage pricing priorities by setting start and expiration dates, multiple price lists, and contract list display
  • Product pricing overrides and overlays (such as bestseller or special offer) can both be supported
  • Control the process of managing customer authorisation needs according to price lists

Innovative B2B ecommerce platform

Comgem Sell is an innovative B2B Ecommerce platform, specifically designed for the needs of wholesalers, distributors, manufacturers and resellers. You can benefit from an expansive range of business critical features.

Personalising a hoodie

Personalised customer experiences 

Tailor your ecommerce website to each individual customer by turning features on or off, as well as creating customer-branded portals for an extra wow factor.

Authorisation screen

Customer purchasing controls

Using a combination of budgets, restricted catalogues, and product access bandings, you can control what end-users can buy, along with authorisation levels.

Account theme picker

Flexible client self-serve options

Allow selected end-users to create new staff members and permissions, as well as access to advanced reporting and functionality, including quotes and multi-list favourites.

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FAQ's

Comgem is a highly comprehensive platform that can be moulded to your specific business requirements as well as evolve with you as your business grows. Comgem is a fully integrated ecommerce, back office, and marketing platform that offers a consolidated birds eye view over all of your processes every step of the way, and allows you to make highly granular modifications to meet your exact ecommerce needs.

Comgem can integrate with various thrid-party solutions including accounting and back office platforms. If you have a query about an integration that we don't currently offer, this can be discussed further and we'll do what we can to decide if your system is one we can integrate into our platform at an extra fee.

What our customers say

  • "Comgem has always been flexible and responsive to our business needs. They are easy to work with, and they go the extra mile."DirectorPaul U.
  • "Comgem has all the ecommerce tools we need to create the best shopping experience for our customers and give us more time to focus on growing our business."DirectorJoanne D.
  • "We use Comgem's e-commerce solution to sell products on our website. Comgem has a great and simple to use interface that our customers love! "MDPaul M.
  • "Comgem has proved to be a great, flexible ecommerce platform that has allowed us to create an accessible and streamlined shopping experience for our customers."DirectorDavid R.