Why A Single Login Ecommerce Platform Is Best
Ever wondered why more B2B businesses are choosing a single login ecommerce platform? Running a business, especially a B2B business, can be complicated. Dealing with complex products and customers, not to mention multi channels, is part and parcel of your daily routine. So why make it more complicated with an ecommerce platform that requires multiple logins?
If you have ever had to log into your website and then, for example, a content management system or Amazon, you will understand the frustration. You could run multiple websites or sales channels and previously wondered why you can’t manage them all from one place. The truth is, you can. B2B ecommerce doesn’t have to be difficult. We asked an industry expert to explain how one login can make a huge difference to your business.
Secure single login website benefits
“What more brands in the B2B space are discovering is that they can manage their entire ecommerce business or businesses from one, centralised place,” says Dani Attard, co-founder of Comgem, the UK’s most progressive developer of B2B ecommerce platforms. “A single login business solution saves time and money. It takes the hassle out of every-day tasks like managing products, permissions and thresholds. What we have done is make it even better.”
Comgem uses a secure single login in for its Gemsuite platform. The cloud-based B2B website solution brings everything together to let you do whatever your business demands - from integrating with existing software and suppliers to setting triggers for automated marketing campaigns. You can run more than one website or sales channel from the login and have complete control over everything. This advanced system gives you instant access to a cutting edge content management system and CRM. Dani says the simplicity of the system, coupled with advanced features, is powering growth in B2B sales and making users’ products easier to find online.”
Who uses single login ecommerce platforms?
Dani says multi-brands love single login ecommerce platforms. So too do dealers, distributors, groups and franchises. That is because they have learned the hard way that having too many logins can create unnecessary problems and time delays. A secure single login helps them get new products to market faster and ensures they have an instant overview of important information. “Other businesses finding this solution really beneficial include those who sell through multiple channels,” she explains. “Our one login lets you keep track of products, customers and more from not just your own website but from other marketplaces too, like Amazon and eBay.
“Having to log in to each different channel wastes precious time and can lead to errors. Our all-in-one business solution removes the prospect of human error and keeps important information in one place so it is always there when you need it.”
Read more about multi-site trade ecommerce platforms.