How B2B Ecommerce Brands Are Disrupting B2C Markets

Imagine you you run a medium to large B2B ecommerce business that has seen competition increase from SMEs and even start-ups. How do you out-run their charge on niches that have traditionally been cornered by long-established names? The answer is still online but B2C. As well as growing sales, ecommerce can help even the most established businesses find new revenue streams.

One of the quickest ways to disrupt a market is to take a B2B business model and introduce a B2C element. While ten years ago this would have been difficult, today’s technology makes it pretty straightforward. You don’t even have to have a complicated system to appeal to difference target audiences. To understand how easy it is for B2B brands to take a share of the B2C market, we hear from the co-founder of ecommerce innovator, Comgem. Dani Attard explains the basics.

Increasing B2B ecommerce strength through B2C

“If you make a product, you are not restricted to selling it just to wholesalers and distributors these days,” she says. “You can sell it to consumers yourself. You can achieve this through multi-site ecommerce and even multi-channel selling. The technology is there to even show different prices to difference customers - for the same products. A record number of B2B ecommerce firms are shifting their focus to B2C, because it adds strength to their portfolios and overall brand - not to mention profits.”

Dani says producers were among those to lead the way, offering ‘farm to fork’ food. “Consumers love buying from source - and farmers and other producers have really shown how this way of thinking can change any business. Brands who haven’t thought about using customer segmentation, for example, could really see the benefit when targeting both business and consumer markets. Advanced ecommerce technology ensures each customer group sees the right messages and visits websites with themes that will appeal to them.”

The easiest way to target B2C

Comgem developed Gemsuite, a cloud-based B2B ecommerce platform, to enable brands to manage multiple websites or brands from a single login - including B2C. This effortless, secure way of selling online automates everything and is helping more and more businesses increase sales while keeping admin overheads to an absolute minimum. Dani says: “Our customers welcome the opportunity to sell to different customer groups - anywhere in the world. We make pricing simple with order thresholds and easy shipping options. With tick box permissions and automated marketing, this really is the way for ambitious B2B brands to go.”

Manufacturers and distributors looking to find new revenue streams can find out more in-depth information about the ecommerce tools now available by visiting Comgem.