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CASE STUDY

OWS: Building a Lean, Focused Business with a Unified ERP & Ecommerce Platform

OWS is a fast-growing workplace and hospitality supplies business built on clarity, discipline, and focus. By partnering with Comgem, OWS replaced fragmented systems with a single ERP and ecommerce platform, driving rapid digital adoption and giving them full control, sharper decision-making, and a scalable foundation for sustainable growth.

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Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating
OWS B2B ecommerce and ERP platform powered by Comgem

The Challenge: Growth Without Focus Creates Complexity

As OWS grew, legacy systems and disconnected tools began to limit progress. Managing ecommerce, operations, customer relationships, and marketing across multiple platforms made it harder to stay lean, responsive, and in control.

Disconnected Systems

ERP, ecommerce, CRM, and marketing lived in separate platforms, increasing admin and risk.

Operational Drag

Manual processes slowed decision-making and diluted focus across the business.

Limited Flexibility

Off-the-shelf ecommerce platforms restricted how the brand and proposition could evolve.

Changing Market Dynamics

Rapid hospitality growth and new categories required faster digital adaptation.

Customer Expectations

B2B buyers increasingly expect fast, self-service ordering without friction.

Scalability Concerns

OWS needed a platform that could scale without adding operational complexity.

Unified ERP and ecommerce dashboard for OWS using Comgem

THE SOLUTION

One Platform. Total Control. No Compromise

OWS made the strategic decision to move both ERP and ecommerce onto Comgem. This unified approach removed duplication, simplified operations, and created a single source of truth across sales, operations, and customer data.

  • Fully integrated ERP and B2B ecommerce platform.
  • Inbuilt CRM for managing calls, prospects, and customer relationships.
  • Centralised data improving accuracy and visibility.
  • Designed to support lean teams and disciplined growth.

CRM & MARKETING

Driving Adoption with Built-In CRM & Campaigns

With CRM and marketing built directly into the platform, OWS gained structure around customer relationships and communication. This supported targeted campaigns, proactive follow-ups, and a faster shift toward online-first ordering.

  • Inbuilt CRM to manage calls, prospects, and opportunities.
  • Dynamic contact lists powering targeted campaigns.
  • Marketing aligned directly to sales activity.
  • No reliance on expensive third-party systems.
CRM and marketing campaigns managed within the Comgem platform for OWS

RESULTS

Rapid Digital Adoption and a Clear Competitive Edge

By simplifying systems and focusing on execution, OWS achieved rapid digital adoption while keeping the business lean and responsive.

Online Ordering Adoption

Online ordering increased from 30% to 75% of customers in just three months, significantly reducing manual order processing.

Reduced Operational Complexity

ERP, ecommerce, CRM, and marketing managed within a single platform.

Stronger Customer Relationships

Improved visibility across every interaction and touchpoint.

Faster Decision-Making

Real-time data supports confident, informed leadership decisions.

Future-Proof Platform

Flexible foundations that support new categories and changing markets.

Sustainable Growth

A disciplined, scalable model without unnecessary overhead.

WHAT OUR CUSTOMERS SAY

“Partnering with Comgem has been a game changer for our business. Managing ERP, ecommerce, CRM, and marketing in one place has saved time, reduced complexity, and improved accuracy across the board. Comgem hasn’t just supplied us with a platform — they’ve given us a real competitive edge.”

Shane Wareing — Founder, OWS

READY FOR THE NEXT STEP?

Build a Leaner, Smarter Business with Comgem

If you want full control across ERP, ecommerce, CRM, and marketing—without compromise—Comgem can help. Book a demo to see how a unified platform creates clarity, efficiency, and long-term competitive advantage.

Book Your Demo No per-user fees UK-based Support
Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating

Unify Systems

ERP, ecommerce, CRM, and marketing in one platform.

Stay Lean

Reduce complexity without sacrificing capability.

Move Faster

Adapt quickly as markets and categories evolve.

Gain an Edge

Compete confidently in a changing B2B landscape.