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CASE STUDY

Morgan & Morgan: Modernising Ecommerce to Drive Online Growth

For over 30 years, Morgan & Morgan has supported businesses with IT services, document solutions, and office products. With Comgem, they replaced an outdated online store with a modern platform built for both B2B and B2C—improving search, streamlining operations, and increasing online engagement.

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Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating
Example Search Results Page

The Challenge: An Outdated Store Limiting Digital Growth

Morgan & Morgan’s legacy online store was holding back their digital presence and customer engagement. They needed a modern ecommerce platform with strong search, flexible pricing, seamless integrations, and reliable support to accelerate online growth.

Outdated User Experience

The existing site lacked modern functionality and made it harder for customers to find and buy products.

Limited Engagement

Customer journeys needed to be faster, clearer, and more conversion-focused to drive online adoption.

Operational Efficiency

Integrations were required to streamline order processing and reduce manual admin.

B2B + B2C Requirements

They needed a single platform that could support trade customers and consumer buyers with ease.

Pricing Complexity

Dynamic pricing rules were essential to handle varied customer pricing structures.

Support & Reliability

They needed a partner with responsive, knowledgeable support to ensure a smooth rollout and ongoing success.

Advanced Product Management

THE SOLUTION

A Modern Ecommerce Platform Built for B2B and B2C

Comgem delivered a feature-rich ecommerce platform designed around speed, usability, and flexibility. Morgan & Morgan gained modern merchandising and search, powerful pricing rules, and a platform that supports both business customers and consumer buyers in one unified experience.

  • Modern ecommerce platform with B2B and B2C support.
  • Flexible product search rankings to improve discovery and conversion.
  • Dynamic pricing rules to support varied pricing strategies.
  • Updated design and navigation to make buying faster and easier.

INTEGRATIONS & UX

Streamlined Operations and a Better Buying Experience

To reduce admin and improve order flow, Comgem integrated the platform with Morgan & Morgan’s back-office system. Buyers also benefitted from an improved OrderPad experience, including enhanced search functionality for faster ordering.

  • Back-office integration to streamline order processing and reduce manual work.
  • Improved OrderPad experience for faster repeat ordering.
  • Advanced search functionality to find products quickly and accurately.
  • Platform foundations designed for ongoing optimisation and growth.
Bundle with Variation Product

Reliable, Responsive Support to Keep Momentum

Morgan & Morgan had a dedicated, knowledgeable support team throughout implementation and beyond.

This ensured issues were resolved quickly, updates stayed on track, and the platform continued improving as the business grew.

RESULTS

More Traffic, More Orders, and a Platform Built for Growth

By replacing the legacy store with a modern ecommerce platform, Morgan & Morgan increased engagement, strengthened conversion performance, and supported long-term online growth.

Increased Store Traffic

A substantial increase in visitors from both new and existing customers.

Boosted Order Volume

Higher order activity, reflecting improved usability and stronger customer adoption.

Improved User Experience

Faster discovery and smoother journeys helped improve conversion rates.

Operational Efficiency

Back-office integration supported streamlined processing and reduced manual admin.

Ongoing Optimisation

Modern platform foundations support continuous improvement over time.

Stronger Partnership

Responsive, expert support has been instrumental in ongoing ecommerce success.

WHAT OUR CUSTOMERS SAY

“Great B2B ecommerce platform. Highly recommend them for businesses of all sizes. The support team are also fantastic, can’t thank them enough for their speed, communication, and continuous first-time resolutions.”

Jacob M. — Morgan & Morgan

READY FOR THE NEXT STEP?

Upgrade Your Ecommerce with a B2B Platform Built to Scale

If your current store is limiting growth, Comgem can help you modernise ecommerce, improve search and discovery, streamline operations with integrations, and deliver a better buying experience. Book a demo to see the platform in action.

Book Your Demo No per-user fees UK-based Support
Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating

Improve Discovery

Upgrade search and merchandising so customers find the right products faster.

Streamline Operations

Integrate with your back-office systems to reduce admin and speed up fulfilment.

Increase Orders

Better UX, pricing flexibility, and faster ordering journeys improve conversion rates.