Show Keyboard Shortcuts

CASE STUDY

Matta Products: A Safer, Smarter Buying Journey for Playground Surfacing

Matta Products is a leading supplier of safety surfacing solutions for children’s playgrounds. With Comgem, they built an engaging, enquiry-led website that makes it easier for customers to explore products, understand specifications, and design layouts with confidence—helping boost traffic, engagement, and sales opportunities.

Book Your Demo No per-user fees UK-based Support
Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating
Example Search Results Page

The Challenge: Showcase a Complex Catalogue and Drive More Enquiries

Matta Products needed a modern, user-friendly platform that could present technical product information clearly, improve discovery, and convert interest into enquiries—without compromising brand quality or ease of use.

Limited Functionality

The existing website lacked tools to support confident decision-making and enquiry generation.

Catalogue Complexity

Products needed clearer navigation, specifications, and imagery to help customers choose correctly.

Low Visual Engagement

The site required a more modern experience to better connect with schools, contractors, and buyers.

Custom Layout Needs

Customers wanted to plan playground spaces—something the old site could not support.

Knowledge Content

FAQs, installation, and maintenance guidance needed to be easier to find and keep up to date.

Faster Content Updates

Matta Products wanted the ability to update pages and product content without developer reliance.

<Advanced Product Management

THE SOLUTION

An Engaging, Enquiry-Led Platform Built for Product Confidence

Matta Products partnered with Comgem to create a custom-built website platform that combines an interactive catalogue, tailored product content, and specialist tools to support buyer decisions. The result is a clear, modern experience designed to convert product interest into qualified enquiries.

  • Interactive product catalogue with images, descriptions, and technical specifications.
  • Personalised product pages to highlight benefits, applications, and critical details.
  • Enquiry-led journeys with clear CTAs and contact points throughout the website.
  • Flexible CMS page builder for fast updates and ongoing content improvement.

BUYER TOOLS

Help Customers Plan with the Mat Builder

To remove uncertainty and speed up the path to enquiry, Matta Products introduced the Mat Builder—an intuitive tool that helps customers create custom playground layouts and visualise their play space before getting in touch.

  • Mat Builder tool to design layouts and visualise project requirements.
  • Clear enquiry forms and CTAs placed across catalogue and product journeys.
  • Knowledgebase integration for FAQs, installation guides, and maintenance advice.
  • Content that supports SEO visibility and builds trust with buyers and specifiers.
Bundle with Variation Product

RESULTS

More Traffic, Better Engagement, and a Smoother Enquiry Journey

By improving product discovery, adding specialist tools, and simplifying the path to enquiry, Matta Products has strengthened its online presence and increased sales opportunities.

Boosted Website Traffic

More engaging content and improved structure helped attract and retain more visitors.

Improved Product Discovery

Clearer catalogue browsing and richer product pages created a more positive customer experience.

Streamlined Enquiries

Better CTAs and simpler contact journeys made it easier for customers to connect quickly.

Stronger Brand Image

A modern platform reinforced credibility and showcased innovation in safety surfacing.

Higher Engagement

Interactive tools and helpful guidance increased on-site interaction and buyer confidence.

Easier Ongoing Updates

The CMS page builder enables fast content changes to keep the site fresh and accurate.

READY FOR THE NEXT STEP?

Build a High-Performing B2B Website

If you sell complex products and need a website that improves discovery, builds confidence, and generates enquiries, Comgem can help. Book a demo to see how our platform supports conversion-focused journeys and specialist tools that drive results.

Book Your Demo No per-user fees UK-based Support
Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating

Sell Complex Products

Present technical details clearly and help buyers choose with confidence.

Build Better Journeys

Use tools and CTAs that turn interest into qualified enquiries.

Update Faster

Keep content fresh with a flexible CMS page builder your team can manage.

Trusted UK Platform

UK-based support, proven results, and a platform designed for B2B buying behaviour.