CASE STUDY

Comcen: Scaling IT Reseller Ecommerce with a Flexible B2B Platform

Comcen is a leading IT reseller serving a broad mix of business and public sector customers. With Comgem, Comcen unified corporate content and ecommerce into one platform, integrated real-time distributor data, and introduced tailored B2B buying controls—creating a smoother customer experience and supporting rapid growth in online revenue.

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Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating

The Challenge: One Platform for Corporate Content and Complex B2B Ecommerce

Comcen needed a flexible, scalable B2B ecommerce platform that could support multiple customer types, integrate live distributor data, and bring corporate and ecommerce journeys together—without compromising performance or control.

Diverse Customer Needs

Support both public sector and commercial customers with different catalogue and purchasing requirements.

Live Stock & Pricing

Integrate with distributors and data providers for accurate, real-time availability and pricing.

Unified Presence

Combine corporate content and ecommerce in one seamless platform and customer journey.

Buying Controls

Enable custom catalogues, permissions, and budget management for controlled purchasing environments.

Pricing Complexity

Manage flexible pricing rules across accounts, sectors, and product ranges without manual effort.

Scalability

Support growth and new channels without needing to rebuild the platform as requirements evolve.

THE SOLUTION

A Unified B2B Ecommerce and CMS Platform with Real-Time Integrations

Comgem delivered an end-to-end solution for Comcen, combining corporate content and ecommerce in one place, integrating live distributor feeds, and enabling the advanced B2B controls required for complex customer environments.

Integrated with 20 IT distributors plus a third-party data provider for live stock and pricing.
Unified platform combining corporate pages and ecommerce via Comgem’s flexible CMS.
Advanced pricing rules to support account-based and sector-specific pricing requirements.
Ongoing support via a responsive ticketing system to keep operations running smoothly.

TAILORED B2B ECOMMERCE

Built for Public Sector Controls and Business Customer Flexibility

Comcen’s customers range from individual businesses to organisations with strict purchasing governance. Comgem enabled tailored ecommerce experiences that support controlled buying, while keeping the journey smooth and fast for everyday procurement.

Custom catalogues and product visibility by customer type or account.
Budget management tools to support structured purchasing workflows.
Flexible ecommerce permissions for role-based access and controls.
Personalised pricing and rules to match each customer’s commercial terms.

Expanding Market Reach with Amazon Integration

To support new growth channels, Comcen integrated with Amazon through Comgem.

Helping expand reach beyond traditional customers and opening additional revenue opportunities without adding operational complexity.

RESULTS

Rapid Growth, Better Experiences, and a Platform Built to Scale

With live integrations, tailored buying controls, and a unified content and ecommerce platform, Comcen improved customer experience and achieved strong online growth.

Increased Revenue

Website turnover grew significantly, reaching £484k within two years of implementation.

Enhanced Customer Experience

Smoother, more personalised buying journeys for both public sector and commercial customers.

Expanded Market Reach

Amazon integration opened new channels and helped attract non-traditional customers.

Scalable Ecommerce Foundation

A platform designed to accommodate evolving requirements and future expansion.

Operational Confidence

Responsive support and reliable integrations helped keep data accurate and teams productive.

Stronger Digital Presence

Unified corporate and ecommerce presence improved credibility and customer trust.

WHAT OUR CUSTOMERS SAY

“We’ve worked with Comgem since 2009 and they’ve always provided a responsive and flexible ecommerce solution that works for the complex requirements of our business. Their flexible pricing rules and advanced ecommerce permissions have been essential for our wide variety of business customers and allow us to provide a smooth shopping experience that works for us. Additionally, the integration between Comgem and Amazon has allowed us to expand our online market even further and target non-traditional customers. We’re confident in our future moving forward with Comgem as we know they’ll continue to provide us with the tools we need as our business needs continue to evolve.”

Kim W-J. — Head of Marketing, Comcen

READY FOR THE NEXT STEP?

Scale IT Reseller Ecommerce with a B2B Platform Built for Complexity

If you need distributor integrations, flexible pricing rules, account-based catalogues, and controlled purchasing features, Comgem can help. Book a demo to see how our B2B platform supports IT resellers with real-time data, tailored journeys, and scalable growth.

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Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating

Connect Distributors

Keep stock and pricing accurate with real-time integrations across multiple suppliers.

Control Buying

Use budgets, permissions, and custom catalogues to support governed purchasing.

Grow Faster

Expand into new channels like Amazon without rebuilding your ecommerce stack.

Trusted UK Platform

UK-based support, proven results, and a platform built for B2B ecommerce complexity.