CASE STUDY

Base Handling Products: Driving Qualified Enquiries with a High-Impact B2B Website

Base Handling Products is a leading manufacturer of customised handling solutions. With Comgem, they built a modern, enquiry-led website designed to showcase a diverse product range, communicate technical detail clearly, and generate a steady flow of qualified leads.

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The Challenge: Showcase Custom Solutions and Capture Qualified Leads

Base Handling Products needed a website that could present a varied, technical product range clearly, reflect their expertise, and make it easy for customers to request quotes and share project requirements.

Complex Product Range

Customers needed clearer information, imagery, and specifications to understand the right solution.

Lead Capture

The site needed stronger quote and enquiry journeys to convert interest into qualified opportunities.

Brand and Credibility

Design and content had to reflect expertise in customised handling solutions and build buyer confidence.

Limited Engagement

The previous website lacked interactive, media-rich content that keeps customers exploring.

SEO Performance

Improved structure and optimisation were needed to increase visibility and attract the right visitors.

Clear Next Steps

Customers needed simple ways to explore products, find related options, and get in touch fast.

THE SOLUTION

A Media-Rich Catalogue Experience Built to Convert Enquiries

Comgem developed a custom-built website for Base Handling Products on the Comgem platform, focused on showcasing technical detail, building confidence, and capturing quote requests. The site combines structured product content, strong calls to action, and optimised SEO foundations to generate qualified leads.

Customised product catalogue with high-quality images, descriptions, and specifications.
Embedded videos and downloadable PDFs to support research and decision-making.
Cross-selling to help buyers discover related products based on requirements.
Quote request and enquiry forms designed for fast, friction-free contact.

TECHNICAL CONTENT

Make Specifications Easy to Understand with 3D & Media Content

To support complex and customised requirements, Comgem enabled Base Handling Products to present rich technical content in a way that’s easy to explore. Customers can view videos, download documentation, and access 3D CAD models to assess suitability before requesting a quotation.

3D CAD models to support technical evaluation and specification.
Videos and PDFs embedded directly into product and category pages.
Clear cross-sell links to guide customers to compatible and related solutions.
Enquiry-led CTAs positioned to capture interest at the right moment.

Stronger Online Visibility with Advanced SEO

Comgem delivered a tailored design aligned to Base Handling’s brand, supported by an SEO-first site structure.

This helped improve discoverability, attract relevant search traffic, and reinforce credibility with buyers and specifiers.

RESULTS

More Qualified Leads, Better Engagement, and Improved Conversions

By improving product discovery, enriching technical content, and simplifying quote requests, Base Handling Products strengthened their online presence and created a consistent stream of high-quality enquiries.

Increased Traffic

Improved SEO and structure increased visibility and attracted more relevant visitors.

More Qualified Enquiries

Clear CTAs and streamlined forms supported a steady flow of leads and quote requests.

Higher Conversion Rates

Richer product information helped buyers make decisions faster and enquire with confidence.

Simpler Customer Journey

Customers can explore products, view media, and contact the team without friction.

Stronger Brand Presence

A tailored design improved credibility and reflected expertise in customised handling solutions.

Improved Online Visibility

SEO foundations support long-term growth in organic discovery and enquiry volume.

WHAT OUR CUSTOMERS SAY

“Comgem completely revamped our website in 2008, and we’ve been working with them ever since. Their work has been instrumental in generating new enquiries. The latest redesign with 3D CAD models and other features is exciting, and we’re confident it will further enhance our online presence. We highly recommend Comgem.”

Andrew P. — Director, Base Handling Products

READY FOR THE NEXT STEP?

Generate More Enquiries with a B2B Website Built to Convert

If you sell technical or made-to-order products and need a website that showcases specifications, supports buyer research, and captures qualified quotation requests, Comgem can help. Book a demo to see how our platform supports media-rich catalogues, SEO performance, and enquiry-led journeys.

Book Your Demo No per-user fees UK-based Support

Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating

Show Technical Detail

Present specifications, media, and CAD models in a clear, buyer-friendly format.

Capture Better Leads

Use conversion-focused CTAs and forms that encourage enquiries at the right time.

Improve SEO

Attract the right visitors with an SEO-first structure designed for long-term growth.

Trusted UK Platform

UK-based support, proven results, and a platform built for complex B2B selling.