What’s the Best Ecommerce Platform for B2B?
It doesn’t matter what you sell, or to whom. If you are in the B2B sector, you need an ecommerce platform that meets the needs of processes not used in B2C. That is why distributors, wholesalers, dealers and manufacturers, not to mention resellers, are looking for a b2b ecommerce solution specifically developed for the often complex business to business landscape.
There is currently a lot of talk about the growth of C2C (customer to customer) and its potential to disrupt established markets. However, it is not a solution for B2B and is largely driven or dominated by global giants. Growing your own ecommerce platform is the most lucrative and sustainable way to build online sales. As well as putting you in control, an advanced B2B solution will let you tap into any marketplace you like while never restricting your opportunities to build your own, exclusive and branded platform.
A B2B ecommerce platform in perspective
To get an overview of what the preferred B2B ecommerce platform looks like, we take a look at Gemsuite. Developed by Comgem, it is one of the most advanced business solutions available to B2B ecommerce brands. As well as delivering multi-site, multi-channel and dynamic pricing features, it takes automation to the next level.
“It works buy giving users all the tools they need to gain a competitive advantage over rival businesses,” says Commercial Director Dani Attard. A co-founder of Comgem, she is passionate about Gemsuite’s ability to increase the visibility of products and make them attractive to buyers - whatever the market conditions. She says: “Gemsuite puts the user experience first while utilising intelligent features to meet market demands at the right time. It can use real-time data to optimise sales, using advanced, automated pricing methods that always ensure you sell at a profit. At the same time, Gemsuite offers a total business solution that enables B2B businesses to manage online and offline sales in the same place - with a single login.”
Flexibility to capitalise on opportunities
While Gemsuite is designed to cater for complex customers and processes, it is flexible. For a business looking for new revenue streams, it packs a powerful punch. As well as offering brands a way to sell on the likes of Amazon and eBay, it will easily enable you to branch out into B2C. Gemsuite benefits from customer segmentation and automated marketing, not to mention catalogues personalised by buyer profile. That means you can show wholesale prices to B2B buyers and retail prices to B2C customers. That is not all - you can also vary pricing within those groups. This is especially beneficial if you have order thresholds.
The beauty of Gemsuite is that it supports growth. It is an ultra-secure platform where customised products, multiple images and order pads are all part and parcel of the attraction. Not convinced? See for yourself with a completely free ecommerce demo.