Comgem Leads the Way at Autumn Fair

Thousands of retailers, looking to discover what’s new in gifts, home wares and accessories, got all the inspiration they need for the next season and beyond at the Autumn Fair. Held at the NEC in Birmingham, the four-day event ended on September 4. Visitors reported on social media how they had invested in new stock and come away with fresh ideas to drive their businesses forward.

Among those to innovate both retailers and wholesalers was ecommerce platform developer Comgem. Its stand was a magnet for those looking for ways to improve their presence online and reduce often complex admin tasks. As well as showcasing its award-winning Gemsuite platform, the company further unveiled new products and offered free advice to those looking to harness the benefits of online growth markets.

Autumn Fair underlines innovation

Dani Attard, Comgem’s Commercial Director, headed up the company’s team in Hall 9 and 10. “We enjoyed a fantastic response to our innovative approach to ecommerce,” she said. “Businesses want to know how they can sell more without increasing costs. They want to discover new audiences and be able to effectively target them with smart tools that make growing any business easy.

“We were able to show retailers how they can move into B2B and supply other businesses. Comgem was also able to help manufacturers and distributors learn more about the benefits of a raft of ecommerce strategies - from automation and dynamic pricing through to multi site solutions and even B2C revenue streams.”

Top talk from Mary Portas, ‘Queen of Shops’

As well as being the go-to show for home and gift ideas, the Autumn Fair is a stage for some of the most inspirational speakers in the retail business. Mary Portas was among those to offer exhibitors and visitors important insights into shopping trends. Comgem was able to support ideas being put forward by both Mary Portas and many other speakers with robust, cloud-based ecommerce solutions that lead from the very front.

As well as demonstrating what is new in ecommerce, Dani and her team were able to show the benefits. Businesses came away from Comgem’s stand with a better understanding of what it takes to succeed online and how building a brand and growing it online can be simple with the right solutions. Dani said: “Attending the Autumn Fair brought us closer to B2B and B2C brands that really want to up their game online. We are here to offer further information and advice to any of those we met.