B2B Websites: Who Do they Benefit In 2019?

B2B websites are nothing new, but they are changing. Early designs focused mostly on giving business-to-business brands a presence online. Now they are all about efficiency, attraction and sales. At the end of 2018, there were 5.7 million private sector businesses in the UK. Of those, official figures show 290,000 were in manufacturing.

The climate for business has been challenging over the past two years. B2B firms are looking for new ways to grow, and ecommerce is one of the fastest ways to get products to market and reach targeted audiences. For manufacturers, the right website can position them for growth. The same can be said for distributors, especially those looking for new opportunities. Others using websites developed for the B2B landscape include wholesalers and, increasingly, retailers who want to sell in bulk.

Reasons for investing in B2B websites

The overriding reason more businesses are investing in B2B websites is the need to meet customer expectations and to save money. Today’s buyers demand modern online tools to procure the goods and services they need. In turn, businesses are looking to streamline their processes. Advancing ecommerce tools are now allowing them to do even more.

Dani Attard, Commercial Director of Comgem, explains: “Our customers are looking for integration with distributors for real-time stock availability pricing. They also want support for customer pricing and catalogues, and need solutions that can deliver features like multiple authorisation levels and customer reports.” Dani is one of the UK’s leading ambassadors for B2B ecommerce. Her tips are helping businesses realise their full potential.

B2B website developer

Comgem is the go-to developer for B2B websites. It offers off-the-shelf solutions and is the company behind Gemsuite, the ecommerce platform designed for business-to-business brands. It helps businesses integrate their ecommerce with leading data providers and is a pioneer of user-friendly navigation. Offering a 360 degree business solution, it has achieved a 100 per cent satisfaction rate for its support service since January.

Dani points out: “More customers are seeking punch out support for buyers and separate B2C ecommerce websites. Mobile commerce and multi-channel ecommerce have both really taken off and we are delighted to be offering our customers effective solutions. One of the core benefits is that our technology can help brands identify and benefit from emerging markets and ecommerce trends.”

B2B websites are benefiting a broad range of enterprises in 2019. This case study explains more about the work that Comgem is undertaking on behalf of customers.