B2B Ecommerce Website Design Ideas for 2019

The inspiration for the top b2b ecommerce website design ideas in 2019 is the user experience. Businesses are moving away from off-the-shelf templates in favour of specialist b2b or bespoke designs tailored to the needs of their processes and customer expectations.

Made to measure b2b web design now really pops. It is highly responsive, unique and effortless to navigate. Top design features include:

• Mobile optimisation
• Responsive banners
• Professional-looking themes
• Easy to use content management systems
• Gated and non-gated features
• Customer ordering portals

Emerging B2B ecommerce website design ‘musts’

Comgem, the leading website design specialist for b2b websites, says the need to engage and retain buyers has made businesses look much more closely at how design impacts the user experience - and sales. It has charted shifts in b2b ecommerce website design requirements. Must-have b2b ecommerce website design ideas for 2019 include:

• Design that supports product variations
• Multiple views of products
• Dynamic pricing and real-time updates
• A website that can let the buyer customise products
• Themes that support b2b and b2c to help traditionally b2b businesses extend into new markets
• Support for multi-channel and multi-site options
• Personalised customer catalogues
• Features that make it easier for buyers to find what they are looking for, including intelligent search tools
• Design that projects brand identity

Dani Attard, Comgem’s Commercial Director and co-founder, points out:

“We are helping our customers with b2b ecommerce website design that integrates with existing back office systems, delivers powerful lead capture and includes not just a postcode finder but an increasing number of payment providers. Designs that support differentiated pricing and custom products are really important, along with great product filters. B2B buyers demand a B2C experience and that is why more of our customers ask for a website design that caters for back and front views of products, and support for multiple images.”

What’s next for B2B ecommerce website design?

Businesses in the b2b ecommerce sector are looking for website design solutions that are flexible and capable of increasing the visibility of products in search engines. They are moving towards omnichannel platforms that put customer engagement at the heart of design. Micro interactions, organic shapes and video content are high on development lists, along with integration with third-party data providers.

There is a lot of talk about glitch art, 3D illustrations and brutalism. But, for most, the focus is on design features that improve the user experience and websites that are effortless and efficient to manage. There is a strong focus on offering website visitors quick access to alternative products and even price comparisons.

This case study looks at how landing pages were designed for a leading workplace solution provider. For more b2b ecommerce website design ideas, talk to Comgem.