About the Company

Beards is the UK’s oldest luxury jeweller. Founded in 1804, the family-run business has a physical presence in London and Cheltenham and a worldwide presence online. It is recognised for its passion for design and extraordinarily good customer service.

Its successful and longstanding partnership with Comgem helped it make the shortlist of the Jewellery eTailer of the Year in 2011 and 2012.

The Requirements

Beards required an integrated B2C ecommerce solution with a strong emphasis on mobile commerce. Beards was among the first retailers of its kind to recognise the importance of responsive websites.

It required a highly responsive ecommerce solution that would incorporate:

  • A ring builder that could integrate with third party diamond sourcing service Rapnet
  • Integration with existing back office system to maintain product stock and pricing
  • Support for product variations different ring sizes
  • Support for click and collect
  • Integration with Hitachi for finance payments
  • Integration with postcode finder to reduce cart abandonment

Comgem's Solution

We ensured Beards’ ecommerce solution was responsive and supported multi-channels, including mobile commerce. The ecommerce elements were delivered through Comgem’s Gemsuite platform.

The solution made online ordering quicker, more efficient and, importantly, a good experience. It allows customers to order personalised jewellery with flexible shipping options including click and collect.

Gemsuite integrates with Beards’ back office system, as well as and partners. It has helped reduce cart abandonment and drive online sales.

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