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CASE STUDY

PHS Group: Driving B2B Website Growth Since 2008

PHS Group has partnered with Comgem since 2008 to modernise and scale the B2B websites for its PHS Besafe and PHS Wastekit divisions. Together, we’ve helped turn complex catalogues and service-led propositions into clear, conversion-focused journeys that increase traffic, engagement, and qualified enquiries.

Book Your Demo No per-user fees UK-based Support
Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating
PHS Group B2B websites for PHS Besafe and PHS Wastekit powered by the Comgem platform

The Challenge: Modern, Conversion-Focused B2B Websites

PHS Group needed websites that could present large catalogues and service offerings clearly, support regular updates, and generate more qualified enquiries.

Complex Catalogues

Show extensive product ranges with specifications, compliance details, and clear navigation.

Service-Led Proposition

Promote services alongside products to build trust and encourage enquiry-led conversions.

More Qualified Leads

Increase engagement and drive enquiries with clear calls to action and structured journeys.

Faster Updates

Enable teams to keep content current without relying on developers for everyday changes.

Better User Experience

Create modern, user-friendly websites that improve confidence and strengthen brand perception.

Long-Term Flexibility

Support ongoing iteration as divisions grow, products change, and customer expectations evolve.

Comgem-powered online catalogue and enquiry experience for PHS Group divisions

THE SOLUTION

A Scalable B2B Website Platform Built for Catalogue + Enquiry

Comgem delivered custom B2B websites for PHS Besafe and PHS Wastekit, combining structured product content, service-led pages, and conversion-focused journeys. The result: stronger engagement and more qualified leads from day one, with the flexibility to keep improving over time.

  • Online catalogues with specifications, conformities, and rich product content.
  • Custom product pages that highlight benefits, applications, and supporting media.
  • Cross-sells and related recommendations to improve enquiry value and pipeline quality.
  • Service pages that build trust and communicate expertise clearly.

CONVERSION TOOLS

Turn Visitors into Enquiries with Interactive Content

To improve conversion performance, Comgem implemented clear calls to action, enquiry points throughout the user journey, and interactive tools that help customers self-qualify and take the next step.

  • Strategic enquiry forms and CTAs across catalogue, product, and service pages.
  • Custom waste calculator to support informed decisions and faster quote requests.
  • Blog and knowledge content to improve SEO visibility and build authority.
  • Structured navigation designed for faster discovery and stronger engagement.
Interactive waste calculator and enquiry forms used to increase conversions on PHS Group websites

RESULTS

Measurable B2B Impact Across Traffic, Enquiries and Brand Confidence

Comgem’s long-term partnership with PHS Group has supported consistent digital improvement, stronger engagement, and a healthier sales pipeline.

Increased Website Traffic

Improved structure and content helped increase visibility and discoverability across both divisions.

Faster Quote Turnaround

Streamlined journeys and interactive tools reduced friction and improved enquiry handling speed.

Improved Brand Perception

Modern, user-friendly websites strengthened trust and professionalism with B2B buyers.

Higher Engagement

Richer product content, service pages, and helpful tools increased on-site engagement and actions.

Stronger Sales Pipeline

Better cross-sell visibility and clearer CTAs supported more valuable, qualified opportunities.

Future-Proof Platform

Flexible content control and optimisation capability ensured the sites could continue evolving.

READY FOR THE NEXT STEP?

Build a High-Performing B2B Website

If you need a B2B website that showcases complex products, supports service-led conversion journeys, and generates qualified enquiries, Comgem can help. Book a demo to see how our platform powers scalable B2B catalogue and ecommerce experiences.

Book Your Demo No per-user fees UK-based Support
Trusted by 100+ UK B2B Businesses | 4.9 ★ Average Rating

Long-Term Growth Partner

A partnership built on continuous improvement, optimisation, and measurable B2B outcomes.

Conversion-Focused UX

Clear journeys, strong CTAs, and tools that turn catalogue browsing into qualified enquiries.

Faster Updates

Keep content current and launch improvements without waiting on development cycles.

Trusted UK Platform

UK-based support, proven results, and a platform designed for real B2B buying behaviour.