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What A CRM Can Do For Your B2B Business

A lot of people are confused by the term CRM. If you think it is just another word for a content management system, random access memory or simple database, you are wrong. This nifty little invention is all about effectively managing your most important asset - your customers. CRM stands for Customer Relationship Management.

Your ecommerce platform may already have a CRM without you realising it. Early models were crude databases that helped you store permitted information about your customers. In essence, they helped B2B ecommerce brands improve the efficiency of their business - but often took time to populate with information. Today’s customer relationship management tools go a lot further. To find out just how much further, we asked the developer of the most advanced version to explain.

Building better customer relationships

Keeping customers happy starts with great products and service but ultimately relies on building long-term relationships. This is where a CRM comes in. While there are tech firms banding about standalone customer relationship management software, there is one B2B ecommerce platform that has one built in - Gemsuite. Developed by Comgem, it does more than most. Dani Attard, the company’s co-founder and Commercial Director, explains: “A CRM like ours helps you see the full picture and ensures you deliver exactly what customers want.”

As well as building a complete view of customers, this bit of kit ensures your customer service is always spot on. Dani says: “The customer experience really is everything. Without it, a business will fail. Our CRM does everything from identifying opportunities to actively promoting repeat business. It motivates sales with powerful incentives.”

What can your CRM do?

The CRM available with Gemsuite can let you automate your marketing and personalise it. With the ability to track customer spending habits, it helps you identify and close gaps in buyers’ spending - so you can always find new ways to sell more. But that is not all. Unlike many CRMs that rely on sales staff to enter data, this time-saving ecommerce platform lets your customers do all the hard work with self-service tools.

If you are looking for a rock solid way to shore up customer relationships and build closer ties, a customer relationship management system is vital. Just remember, not all systems are the same and not all make your life easier. By choosing a tool that saves you time while delivering exceptional benefits, you will keep your customers happy and increase sales.

Compare your existing or proposed CRM to Gemsuite - book a free demo.