Top Tips for Ecommerce Homepage Design
Your ecommerce homepage ‘sells’ your brand. It instantly gives people an impression of what your business is all about. What’s more, it is likely to be the first page your website visitors will see. A stunning homepage that conveys the right message is paramount.
If your homepages doesn’t grab visitors’ attention, you will lose them in the blink of an eye. Consumers form opinions about a website in a split second. If you can’t instantly pique their interest, they will be gone – along with the possibility of a sale.
Here at Comgem, we know what makes a great homepage. Follow our top tips and ensure your ecommerce homepage design ticks all the boxes.
Ecommerce homepage design mistakes
A good-looking homepage will not guarantee sales. Ecommerce homepage design should never overlook the need for calls to action. Have you included ‘Top Selling’ or ‘Featured Products’? What about ‘Recommended For You’? This type of marketing is effective. It is subtle yet entices a website visitor with the promise of information. Who can resist knowing what’s popular or on offer?
Images play an important role. Make sure your images catch the eye and convey a message. Refresh your content regularly. This will encourage customers to visit your website more often. You can ‘add’ to the appeal of images by animating them.
Homepage design that ‘sells’ your products
Nearly everyone loves shopping. It is an experience that delivers the feel-good factor. Don’t be afraid to show off your products in your homepage design. Savvy B2B and B2C ecommerce platforms use this to start attracting sales straightaway. Show off your best-selling or recommended products. Use your homepage to launch new product lines and promote special officers.
Don’t let your homepage down with poor quality products and text. Make sure your images stand out for all the right reasons. Only use high quality images and ensure product titles are enticing.
Let’s get emotional
Want to be successful in ecommerce? Make sure your homepage design appeals to customers on an emotional level. Making a personal connection with your visitors is one of the key elements of success. Many businesses invest in professional lifestyle photography and videography. That is because they understand the importance of conveying the right image.
Using people in images helps customers connect with your brand. Genuine-looking smiles, for example, are real attention-grabbers. Research conducted by the Institute of Practitioners in Advertising found that emotional advertising generates 31% more profit.
Images and videos bring your products closer to consumers. Get these right and they will give your website visitors a realistic feel for your products.
A final tip…
Don’t be afraid to experiment with your homepage until you get it exactly right. Make sure it informs, engages and even entertains.
Need some help? Connect with Comgem and find out more about our award-winning B2B ecommerce platform, Gemsuite.