Custom Ecommerce Development Tips For B2B Brands
If you have invested in an off-the-shelf ecommerce website only to find it cannot accommodate your processes, custom ecommerce development is the answer. The complexities of designing a bespoke solution is likely to be outside the skill set of your people, so finding the right developer for a unique website project is important. A mistake will not only set you back a pretty penny, it will impact your sales and ability to grow.
To help you make the right choice, we have put together a helpful tip sheet. Prepared by Dani Attard from Comgem, a leading developer of B2B websites, it will guide you through the process and help you avoid the most common pitfalls. If you need some advice to progress a project, you can contact Comgem here.
Once you know what features your website needs, you can look for a website developer capable of delivering everything you require. It is important to ask anyone you approach for timescales, because planning the launch of a new website presents great marketing opportunities. Ask if any training will be required and if the developer can deliver it.
Custom website development in a nutshell
B2B buyers expect a seamless customer journey. If you can reflect your processes in an ecommerce platform that delivers outstanding user experiences, you will attract and retain more customers. Dani says: “Personalised marketing, customer catalogues and integrations with social media can significantly improve engagement rates and drive more sales. A postcode finder and customer portals can save you time and reduce the chances or an error.”
For further information, call 01656 330 360.