B2B Ecommerce and the Micro Moment Revolution

Posted: Friday March 22, 2019

Is Social Commerce Good for B2B Brands?

Posted: Thursday March 21, 2019

The answer is 'no' - to pure social selling, which is huge news at the moment. This feature explains why B2B brands need to have their own platforms AND a presence on social media. It explains the value of building subscriptions by engaging people on social media and how 'fans' can be re-targeted...

The Future of B2B Customer Engagement

Posted: Wednesday March 20, 2019

This highlights the generally low customer engagement rate in the B2B sector. It reveals the results of a Gallup survey and explains why customer engagement is pivotal to growth. I have used personalisation and customisation as examples of good ways to engage customers and make them feel more...

Video Tech Trends for B2B Businesses

Posted: Tuesday March 19, 2019

Video is predicted to be the biggest driver of website visits by 2021. I have included stats. The crux of the story is that most video is viewed on mobile devices (I have woven in the figures). Therefore, ecommerce platforms will need to be optimised to offer mobile commerce.