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B2b ecommerce for IT equipment suppliers

At Comgem, we understand that there is a vast and ongoing requirement for IT equipment in the b2b space.

  • Customer based pricing
  • Customer catalogues & product lists
  • Granular customer permissions
  • Branded customer portals
  • Multiple logins per account
  • Multi-site customer set ups
  • Authorisations & account hierarchies
  • A suite of self-serve tools

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Comgem for IT equipment suppliers

Comgem have extensive experience working with businesses within the IT equipment industry and therefore understand your business requirements and what your customers would expect from your ecommerce website. The Comgem platform is designed specifically for b2b businesses, so will include all the features and functionality you'll need, which can be tailored to your unique business requirements. 

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Comgem ecommerce platform

B2b ecommerce platform software

As an IT equipment supplier, your customers need to be able to quickly and efficiently order from you in between their busy schedule, so you need to make their shopping experience as user-friendly and streamlined as possible, as well as being tailored to b2b. With an ecommerce platform, your customers will be able to easily repeat order with personalised order pads, featured products, and multiple favourites lists. Customers can also benefit from buying in bulk with quantity break pricing, giving them a discounted price the more of a product they buy. 

Advantages of ecommerce for IT equipment suppliers

Take a look at some of the important ecommerce features designed for the needs of IT equipment suppliers.

Product management

  • Support for own and third party products
  • Advanced product merchandising options
  • Support for product variations

Customer management

  • Tools to drive customer loyalty
  • Manage complex customers
  • Control over customer permissions

Marketing management

  • Personalised customer experiences
  • Drive brand awareness
  • Manage promos and offers

Website management

  • Easily update and manage your website 
  • Drag and drop content editor
  • Support for multi-site management
  • Manage different content types

Pricing management

  • Support for complex pricing structures
  • Dynamically update pricing based on cost/RRP pricing
  • Support for quantity break pricing

Ecommerce tools

  • Customers can create multiple favourites lists
  • Create multiple saved baskets
  • Quick order functionality

Customer quotations

  • Customers can request quotations online
  • Allow customers to convert quotations via 'My Account.'

Order management

  • Allow customers to build their own baskets 
  • Manage authorisation processes online
  • Set cost centres on a line item basis
  • Customers can view order history

Ecommerce search

  • Flexible ecommerce search
  • Comprehensive filters and search refinement
  • Intellisearch suggestions as you type

Shipping managment

  • Comprehensive shipping options
  • Customers can manage multiple shipping addresses

Payment management

  • Integrate with leading payment gateways
  • Flexible payment options
  • Customers can control budgets and authorisations

Supplier integration

  • Seamless integration with your suppliers
  • See real time stock updates
  • Manage all of your suppliers in one place

Feature rich b2b ecommerce

Here are just a few of the advanced features and capabilities
that provide you with the competitive edge.

B2B Ecommerce 

Ensure your online ordering website is easy for customers to use and offers essential b2b ecommerce features.

Key b2b ecommerce features include:

  • Customer pricing and contract lists
  • Catalogues tailored to individual customers, with products available only to those clients who need them
  • Fast order, quote, and saved-basket processing
  • Customised ecommerce portals that are branded by customer
  • Authorisation workflows and budget controls
  • Advanced customer self-service and reporting tools
  • Shipping costs can be calculated based on order spend, account, location, product, and supplier
  • Support for multiple account structures (including one or more locations, departments, cost centers, and other divisions)

Orders & fulfilment

Comgem enables you to manage your entire order-to-cash cycle by offering quote, order entry and fulfilment capabilities. With visibility over each individual sale, not only can you meet customer expectations but exceed them!

Comgem offers numerous features for order management:

  • Excellent support for quoting and placing orders by both web and phone
  • Visibility over past orders, including pricing and re-order history
  • Real-time visibility of customers' shopping carts and order approval requests
  • Supplier fulfilment (including just in time and direct to customer orders) is handled by Comgem, as well as own stock orders
  • Support for EDI orders, dispatching, and invoicing
  • Manage customer and supplier invoices with integration to leading accounting systems
  • Track customer and supplier returns with ease

Content management (CMS)

Easily create, edit, and manage eye catching landing pages with a comprehensive content management system (CMS). Personalise content based on customer account and segment, then build webpages your customers will love.

The following content management features are available:

  • A drag-and-drop landing page builder that lets you see how your pages will look as you create them
  • Management of access to and restrictions on individual pages (by account and permission)
  • Create content that can be shared across multiple pages and managed in a single location
  • Built-in version control and roll back capabilities make it easy to revert changes
  • Support for different kinds of content (including text, images, video lists and more)
  • More advanced content widgets, including: blogs, social sharing, product rotators, maps, and brand rotators each with the purpose of driving traffic to your store
  • Ability to reuse previously created content as a template for future projects
  • Access to HTML, CSS, and JavaScript for technical users

Marketing

Comgem's b2b ecommerce marketing platform includes all the tools you need to create brand awareness, drive sales growth, and foster customer loyalty

Our ecommerce marketing features include:

  • Fully customisable landing pages with a drag-and-drop editor
  • A fully-featured email marketing system built in, so you can create and send your own campaigns
  • Social sharing buttons can be easily integrated into your site
  • Allows you to create web pages that are highly search-engine friendly
  • Integration with Google shopping and support for Google Tag Manager
  • Support for discount coupons, sales promotions, and other marketing incentives
  • Integrated blog and resource modules
  • The ability to schedule and manage website banners
  • Send out email templates that can be tailored to your company's needs
  • Customised customer experiences that are tailored to account and segment
ecommerce product management

Product management

With Comgem's b2b ecommerce platform, you have the tools needed to manage your products. Whether you're looking to add your own products or pull listings from a third-party data provider.

Key product management features include:

  • Multiple product images
  • Product description and specifications
  • Product media including videos and PDFs
  • Cross-selling and upselling for a more profitable customer experience
  • A flexible system for setting product prices
  • Numerous category options, including multi-category products
  • Manage stock levels and fulfilment options
  • Supports variations and product options
  • Product bundles
  • Support for bulk product uploads

Customer management

Let your customers manage their own accounts in order to free up time for you and your sales team. Use technology to know more about each customer and provide them with a better experience.

Key features include:

  • The ability to view real-time customer insights such as baskets, orders needing authorisation, and live orders
  • A robust user-management system that allows you to tailor different levels of access and permissions for each customer
  • You can create and manage customer pricing through contact, account, or segment
  • Includes task, note, and opportunity management capabilities
  • Supports different types of customers, including end-users, accounts, and groups within an account
  • Manage contacts, accounts, and leads effectively
  • Complete visibility into your customer's order and quote histories

Pricing management

Our flexible pricing module gives you complete control over your prices and profit margins. You can be confident that our ecommerce platform will help you to maximise profitability.

We've developed a variety of b2b ecommerce pricing features that include:

  • Seamlessly implement site-wide, segment, account, and contact-based pricing
  • Manage pricing by supplier, product, category or range, matrix band, and color code
  • Supports fixed-price and variable pricing based on the RRP (retail recommended price) and fluctuations in cost
  • Advanced pricing options allow you to charge more for some items than others based on their cost or quantity
  • Manage pricing priorities by setting start and expiration dates, multiple price lists, and contract list display
  • Product pricing overrides and overlays (such as bestseller or special offer) can both be supported
  • Control the process of managing customer authorisation needs according to price lists

Innovative B2B ecommerce platform

Comgem Sell is an innovative B2B Ecommerce platform, specifically designed for the needs of wholesalers, distributors, manufacturers and resellers. You can benefit from an expansive range of business critical features.

Personalised customer experiences 

Tailor your ecommerce website to each individual customer by turning features on or off, as well as creating customer-branded portals for an extra wow factor.

Customer purchasing controls

Using a combination of budgets, restricted catalogues, and product access bandings, you can control what end-users can buy, along with authorisation levels.

Flexible client self-serve options

Allow selected end-users to create new staff members and permissions, as well as access to advanced reporting and functionality, including quotes and multi-list favourites.

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FAQ's

Yes! With Comgem, you can configure your website to cater for both b2b and b2c customers through permissions. You can decide exactly what each user can see and do based on whether they are logged in or whether they are associated to an account - So your website will work just as well for your b2c customers.

Being online provides you with the opportunity to greatly increase your target audience, as more people will find you through organic search online. You can increase your liklihood of being ranked highly in the search results by optimising your site for SEO.

What our customers say

  • "Comgem has always been flexible and responsive to our business needs. They are easy to work with, and they go the extra mile."DirectorPaul U.
  • "Comgem has all the ecommerce tools we need to create the best shopping experience for our customers and give us more time to focus on growing our business."DirectorJoanne D.
  • "We use Comgem's e-commerce solution to sell products on our website. Comgem has a great and simple to use interface that our customers love! "MDPaul M.
  • "Comgem has proved to be a great, flexible ecommerce platform that has allowed us to create an accessible and streamlined shopping experience for our customers."DirectorDavid R.