What Can Your Content Management System Do?

The content management system started life with a bit of bad press - most notably because its invention spelled doom for thousands of hard-fought careers in print journalism. Now all good business websites have one. A decade after words like Atex and Knowledge struck fear into the souls of the previously fearless, the CRM as it is commonly known is a must-have feature for all B2B ecommerce platforms. It has become a primary feature as brands move to better manage content and protect their digital assets.

Like anything, not all CMS tech is the same. In fact, some content management systems are so complex to use they require extensive training. A flexible, easy to use CMS can save a significant amount of time and improve the look and feel of your website while being secure. It will also make your business easier to find on websites, because it will help you keep content unique and fresh. Last year, a survey by AIIM, an information management association, suggested a vast majority of businesses are struggling to manage online content

Effortless content management explained

A good content management system can be used in a collaborative setting and allows multiple users with the right permissions to create digital content and effectively manage it. So what does a great CMS offer? B2B ecommerce expert Dani Attard says: “The very best CMS will let you create stunning website pages in just a few minutes.” The Commercial Director of Comgem adds: “Regular new content on a website is a must because it is something search engines look for when deciding where pages should rank.

“Comgem led the way with its effortless drag and drop content management system. Not only is it a complete doddle to use, it is perfect for both news and blogs. What’s more, it can be integrated with social media channels to instantly spread the word about what you do - great for new products and customer updates. Integration is important because posts on social media can be a key driver of traffic to your website.”

What to look for in a content management system

If you are shopping around for a B2B ecommerce platform, check that its content management system is simple to operate. Are images easy to upload? Can the system be integrated with Twitter, Facebook and Instagram? Does it use a drag and drop system to save time?

Creating unique content that builds your online brand is important. And finding a CMS that makes that task a breeze will give you a clear advantage over competitors. Comgem’s flawless system comes with its award-winning Gemsuite ecommerce platform.

Read more about Gemsuite and its advanced ecommerce CMS here.