Yes, B2B relationships are more complex than those in the B2C sector. But, with technology now offering advanced solutions to streamline even the most difficult processes, there are significant benefits to embracing B2B ecommerce. In this feature, Comgem, the marketing-leading B2B tech firm, outlines the top three.
Knowing why B2B ecommerce makes sound financial success is important if you want to grow your business online in 2019. While there are a huge number of advantages of investing in B2B ecommerce, we will be focusing on the ones that have the biggest impact on sales and efficiency.
Dani Attard, of Comgem, says: “The B2B ecommerce portal now available from us increases your reach. It significantly raises awareness about your brand and products. In addition, it utilises clever features to help you convert more website visitors into customers. Public-facing catalogues and personalised marketing further increase your visibility and conversion rates.
“Reaching and converting new customers is one of the biggest challenges currently facing B2B businesses. By increasing your online visibility and customer experience, you can grow your sales quickly and cost-effectively.”
Dani explains:
“Our B2B ecommerce solution streamlines all customer interactions with automation, making the management of customers and orders much more efficient and transparent. It is also more reliable, removing the the element of human error. We think automation is essential, especially if you want to merge your B2B ecommerce solution with your ERP software. This powerful combination reduces the time between an order being placed and the goods being dispatched.
“Another huge benefit of automation is that it helps B2B businesses know their stock levels at all times. For example our B2B ecommerce solution works with existing stock control systems as well as suppliers’ to deliver a fully integrated platform.”
Dani says:
“The best B2B ecommerce solutions let customers log in to their own portal. This gives them a clear overview of their purchase and browsing history. As well as making it easier for them to re-order products, it helps you personalise your marketing and tailor special offers to defined groups of customers.
“Other benefits include putting the customer in control. They can set delivery addresses and see the progress of orders. That’s not all, you can easily manage your inventory and integrate your platform with your suppliers to ensure you always know what stock is available and when. You can also use real-time information and automatically update prices to keep your B2B ecommerce platform competitive.”
For more information, download your free guide to the must-have B2B ecommerce features in 2019 or book a free demo of Comgem’s Gemsuite platform.
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