The Ecommerce Tricks Retailers Are Missing
As autumn and winter products hit shop shelves, now is a good time to look at the ecommerce tricks retailers are missing. While a shift in the season is always good for B2C, has your retail business ever considered expanding to B2B? With the business to consumer market at saturation levels in many sectors, finding a new market could give your brand the growth it needs to carry on increasing sales in the future.
“What many retailers haven’t quite grasped is that selling B2B no longer has to be complicated,” says B2B ecommerce expert Dani Attard. The Commercial Director and co-founder of Comgem adds: “While it is true that customer relationships and products are often more complex in business to business ecommerce, tech is available to simplify everything. For example, a retailer selling stationery or cleaning products could branch out and provide a B2B service to schools, businesses or cleaning contractors. In fact, the opportunities are pretty much endless.”
How to manage retail and B2B sales
Advanced ecommerce platforms offer a range of solutions for businesses that want to offer both B2C and B2B product lines. Gemsuite, for example, lets users manage multiple websites from a single login as well as multi-channel selling. This means retailers can test the water by selling B2B in major online marketplaces like Amazon while running their B2C website from the same place.
Dani says: “It has never been easier for businesses to expand their scope and tap into new revenue streams. B2B makes sense for a lot of retailers because it is growing at an unprecedented rate and is expected to continue to grow. It is never a good idea to put all your eggs into one basket, so it should be good to know that retailers can expand their horizons while looking after their traditional revenue stream.”
Top tech for retailers
As well as offering multi-site ecommerce, Gemsuite benefits from automated marketing, product customisation and supplier integration. It also integrates with legacy and back office systems, ensuring every aspect of a business is efficient and streamlined. Dynamic pricing, seamless customer journeys and effortless customer and order management have made this ecommerce platform a multi award-winner.
Looking to grow your business but not sure how? Consider moving into B2B with the tech designed to help you make a success of it. Comgem is exhibiting at this year’s Autumn Fair, being staged at the NEC in Birmingham next month. If you are planning to join other retailers at the trade show to see what’s new from wholesalers, don’t forget to visit Comgem’s stand, 9H53 in halls 9 and 10.