Advantia Business Solutions
About the Company
Advantia is a £50m not-for-profit cooperative known for its innovative approach within the office product sector. It represents leading office dealers across the UK. Run by its members for the members, its stockless business model
has delivered major overhead and trading savings. Its diversification strategy has ensured members’ products can penetrate new and emerging markets.
Comgem has been working with Advantia since 2015. In fact, Advantia so impressed with our Gemsuite B2B platform they wanted to buy part of our company.
Advantia required a solution that would allow their members to benefit from a cutting edge ecommerce platform. The solution also needed to allow Advantia to centrally manage data on behalf of its members.
Comgem was asked to deliver a platform that would support the following:
- Central product management
- Allow dealers to have their own front end look and feel
- Allow dealers to manage their pricing
- Allow dealers to manage their customers and catalogues
- Integrate with dealers existing back office systems including ECI Horizon & Prima
- Support for sending orders direct to the distributors
- Allow dealers to sell products from other verticals