What are the benefits of having an Ecommerce website?

With online sales percentages going up each month, it seems more important every day to have an ecommerce website. Not only can you sell your products online, but showcase related products, offer promotions and sales, send email campaigns and manage customer’s permissions settings.

In this year alone, we are seeing daily reports of big and small stores profiting from having an ecommerce website. From seeing companies such as Ted Baker who are seeing a 18.6% leap in annual profits after online sales boost, Argos who has commented that half of £4bn sales are now made online and Laura Ashley’s online sales grew by 5.3% to reach £51.1m.


Now after reading this it does seem silly not to have an ecommerce platform, find out below why an Ecommerce platform would benefit your company.


Expanding at Your Own Pace

Using an Ecommerce platform means your organisation can expand your market to national and international. An ecommerce website is available to anyone online, this means more customers, more traffic and more sales. Don’t be afraid to offer international shipping – but please do your research first as it may be more complicated than you think.


Complete Control of Your Website

Having an Ecommerce platform can work wonders in many ways such as by having your own site on your own choice of URL and without unwanted adverts or branding, your business will look more professional, which will appeal to your target audience and customers more. You won’t be limited to the amount of products you sell online or the amount of visitors you get.


Capture Customers at Any Time

24/7 support. Customer can do transactions for the product or enquiry about any product/services provided by a company anytime, anywhere from any location. This can bring in revenue overnight and on holidays. People like to find answers or products online because it is faster and cheaper.


Experienced Digital Agency

By entrusting your site to experienced ecommerce website designers and developers, who understand what your website needs to sell, you can concentrate on fulfilling orders, and marketing your business to attract new customers. Our designers and developers are always looking to improve their services, so your design will always be modern and unique and your software will be up-to-date.


Marketing & Social Media

Marketing will become so much easier – from marketing your products, to making the most of social media integration an Ecommerce platform should support all of your marketing needs!


Lower Overhead Costs

When you think of how much money an Ecommerce platform can save you in the long run, you will be amazed! You will be saving money on not having to open new stores and hiring employees.


Endless Shelf Space

When selling products in-store you may be limited to showcasing your best selling products, but with an Ecommerce store you can show infinite products. You can have a best seller’s rotator, dedicated product call to actions and create product bundles. You can use the online platform to offer customers niche products.


Provide Detailed Product Information

Another benefit is that an ecommerce website makes it possible to provide highly detailed information about products, such as exact dimensions, detailed pictures and even instruction manuals. You can customise your product detail page to suit your customers’ requirements. Customers will then have an easier time making purchasing decisions as all of the information is in front of them.


Run your business from almost anywhere

One great thing about having an Ecommerce store is it reduces any geographical restrictions you would normally face with an office based business. You can be anywhere around the world and still successfully oversee your Ecommerce business. Imagine making sales from your sun lounger abroad? Sounds great doesn’t it! The essential items you need in order to oversee your Ecommerce website from anywhere are; having access to emails, the Internet and phones.


Comgem offer a feature rich platform which has been praised by many companies. Contact us today for your demonstration of our platform on 01656 330360

By Alanna at 23 Mar 2016, 14:29 PM