Everything you wanted to know about Ecommerce

We have seen a huge rise in online sales especially around the Christmas season and with online sales being on the rise we thought would make sure our customers fully understand what Ecommerce is.

Online sales increased by 10.4% in January 2016 compared with January 2015 and at Comgem we always want our customers to succeed.


Please remember - if you are you struggling to understand a term used in any of our blogs, please check out our 3 part ‘Digital Agency Terms & Definitions You May Come Across’ blog.


What is an Ecommerce website?

E-commerce websites are sites that facilitate business or commercial transactions involving the transfer of information over the Internet. Types of e-commerce sites include but are not limited to: retail sites, auctions sites, music sites, business-to-business services and financial management sites.


Ecommerce is not just for big businesses.

Because of the previous cost and high-tech process, ecommerce attracted big businesses with big budgets. Today is very different. Ecommerce is not just for the big guys; small businesses, DIYers and mom-and-pop shops are jumping on board to establish online stores. With an extensive selection of ecommerce software, it makes practical and financial sense to sell products online.


Ecommerce websites should be responsive as standard.

Why you ask? Ecommerce websites should be made responsive as standard, this means looking great on mobiles, laptops and tablets. Do you really want your customers to be scrolling through all of your website just to find the one bit of information they need? Google recently announced that for the first time, mobile searches have surpassed desktop searches. Also, Google favours websites that have a responsive design. If you want to bring visitors to your site and convert them into loyal customers, you must have a mobile-friendly website.


You must always try and better your Ecommerce store.

Today’s online shoppers are always on the lookout for bargains, online deals or voucher codes. You need to get your product out into the market and stand out as much as possible. Be accessible on social media, engage your audience and reward loyal customers. Take great pictures, avoid over-describing or overselling offerings on your site and offer complementary products where you can.


Get social.

When a customer finds a product they like, the most common question is ‘where can I get this?’. Now most businesses are using Instagram to showcase their products, rather than replying to every single customer caption your image with an appropriate link to more information and where to buy the product.


It’s not a part time job.

Often we hear people saying ‘We didn’t realise it was this much work’, but did you really expect setting up an ecommerce store to be a walk in the park? A website is an investment of both time and money. Don’t apply enough of either? They the likelihood is that you will not get the returns you’re after.


Learning new essential skills.

Ecommerce stores and retail stores are similar in certain ways such as you have to manage your store, service your customers and sell products. BUT where as you can always be on hand in a retail store, you can’t always be there in person while running an ecommerce store – you need to virtually be there! You need to be able to respond to customer enquiries in a timely manner, merchandise your website, introduce cross sales, advise customers, market to customers and the biggest thing of all- let them know you are there to begin with!


The most successful online retailers are multichannel.

Typically, the most successful online retailers dedicate much of their time to juggling multiple marketing channels and multiple ecommerce channels. Understand the marketing channels that are out there, or get help to, and start pulling together a strategy to boost the traffic through to your website. A good digital marketing strategy requires a lot of planning and budgets are required.


Don’t assume people will find your website.

This is one of the most common misconceptions about running an e-commerce site. No one will end up on your site accidentally--the Web is just too big. You need to create a marketing plan which will get the traffic to your website, look into SEO, send email campaigns, attend conventions that relate to your business, create radio and web adverts. Get your name out there!


Product Detail Pages

You’ve shopped online enough to know exactly what a product detail page needs. And yet, many of them lack those very things or get them very wrong. Here are essential attributes of a product detail page – Product Name, Images, Price, Buy Button, Description, Other Details (Sizes, Materials, Pages, Length etc.), Quantity, Number Available – nothing worse than buying an out of stock product! Delivery Information, Related Products, Social Media Sharing Icons.



The shopping experience is obviously the most important, but so is the buying experience. Unfortunately, this is often where online stores fall apart, or at least default to generic settings that don’t always fit the product or customer well. Find ways to simplify the experience to minimize the amount of form fields and page loads from start to finish and you will find that you have much happier customers!


If your looking for a feature rich ecommerce platform quote, marketing help or some friendly advice, then please contact us 01656 330360 or request a quote today.

By Alanna at 22 Feb 2016, 16:34 PM