Good SEO pt2 - How do I improve my SEO

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How do I improve my own SEO 

First and foremost you have to understand that search engines are not stupid and can’t be cheated (at least not for long and cheats get blacklisted) and honesty is the best policy.

There are over 60 known elements factored into how a search engine might or might not rank you. The main focus of your own SEO work should be consistency in reinforcing your keywords.

Start by including those keywords and slight variations on them throughout your site. Locations for keywords include 

  • Text content headings
  • Subheadings
  • Body text content
  • Free text in banners and Call to Action
  • Filenames of images, documents and other resources
  • Links from your site popular sites
  • Regular page updates to both existing and whole new pages.

When you include your keywords in the content of a page the search engine gives you a tick, when it finds those same keywords else where in the sites content it gives you more ticks...

  • Alt tags & long descriptions on images
  • Meta description
  • Meta keywords
  • Meta page title.

When the engine finds your Metadata tags support those keywords it gives you another set of ticks. Metadata tags are little bits of code hidden in the page that were expressly creates to allow the important data of a page to be simply targeted and identified, more on these later.

Alt tags for images were useful little bits of descriptive text to explain what an image would show once downloaded. They were handy for the visually impaired so their screen reads could describe a webpage and if the image failed to download for a sighted user. You should honour that by keeping your alt tags meaningful and appropriate to the content of the image but also have in mind that keywords can and should be included as long as you avoid stuffing.

There are also some ticks that are out of your control...

  • Age of your domain a www. address over 5 years old gains a tick
  • Links from popular sites to your site (so a link from Amazon to your ecommerce site might be favourable)

...but none the less something you should work towards.


Avoid stuffing

Keyword stuffing was a technique where by you would repeat keywords 100's or 1,000's of times on a pages content, in it's Metadata and even on site sub-domains. Engine administrators now actively penalise sites found to do this and even alter how their engines rank on a regular basis to foil attempts to fool the engine into a higher ranking than a site deserves.

Try to be honest with your keywords. Make sure you don't place the same keywords with endless variations on in appropriate pages. Each page should be crafted to make the most of it's assets and never be used to try and support another page that actually contains the content you are looking to promote.

The same goes for any hidden data that doesn't appear directly on the visitors screen. Keywords can be cynically stuffed into alt tags, hidden tags or even displayed small and the same colour as the background of a page in an attempt to falsely improve ranking. All these will lead to a negative ranking instead of the desired positive one.

 

To be continued in Good SEO pt3 - Good Metadata Practice.


By Alanna at 12 Jul 2014, 17:17 PM