The Impact of Social Media on Your Business
Social media is everywhere – checking your Twitter stream before you go to bed, and your Facebook newsfeed when you wake up in the morning is becoming increasingly common practice. Social media is not limited to sitting computers at desks; the majority of the population now have apps on their phones and tablets to keep them constantly updating and updated.
The power of social media is speed: many exclusive news reports are posted to twitter before featured anywhere else. Social media is public and unrestricted, anyone can post anything, and anyone can reply to it
A key advantage to using social media is to make your business seem more customer-friendly. It helps form closer relationships to customers as you can directly interact with them, and keep them in the know with interesting and relevant updates on what’s going on within the company. Social media can be especially important to big corporations, where the brand can be given a more personable identity for customers to connect with. Social media is an indispensable tool for customer service too – if a customer has praise, it can be viewed publicly and therefore generate a positive image for the company. If a customer has a negative comment, your company can reply to it publicly, allowing existing and potential clients to see how competently and sympathetically complaints are dealt with. A New-York based marketing agency which specialises in social media found that brands using social networking are responding to only 55% of enquiries made on their Facebook account, and 61% made on their Twitter accounts – but when customers receive a response, conversions to purchase reach as high as 80%.
The beauty of social media is that there is such a wide audience to be targeted – the oldest member of Facebook is 107 years old. This can be crucial to your business, as you are able to reach customers (or potential business partners) of all ages from all over the world.
However, the manner in which your company approaches using social media can make all the difference. For example, a company which has various social media accounts but does not use them implies a lack of commitment and provides a poor customer experience. The same can be said for companies who use social media to pester – posting the same thing multiple times a day, trying to force sales pitches and uploading spam-like content can all, again, contribute to a poor customer experience and therefore a bad representation of your brand.
Think before you Tweet
The content of what you post on social media sites needs to be considered carefully too. It is not the place to air your personal thoughts on how much you hate your ex, or how bad your co-workers breath smells.
Posting inappropriate or controversial material can be detrimental to your brands image, destroy relationships with current clients and scare off any potential customers.
Time and Effort
Some executives may have concerns that social media, especially using a variation of platforms, can be incredibly time consuming. Occasionally it can be – but our Content Management System can ease the hassle. The CMS can allow for a single update to be posted across various social media outlets, reaching a wider audience and increasing traffic to your website. Viral marketing can be encouraged by allowing web visitors to easily share your website content to their social groups, or email content to friends and family. You can also display social network widgets on your website, allowing your website to pull through content that’s displayed on your social networks, and allow visitors to see what’s happening in your social space.
If you are interested in integrating a social media strategy to your website, contact our team on 02920 30 30 55 to chat about your options.
By Danielle at 7 Jan 2013, 14:44 PM