Ensuring your ecommerce website is a success

Your ecommerce website is your virtual showroom and like a physical shop, it needs to make the right impression within the first few seconds of a potential customer visiting your online store. So how do successful ecommerce websites turn browsers into buyers?

1. Great customer experience

Providing your website visitors with a positive online customer experience is key to a successful ecommerce website. You need to ensure it is easy for customers to locate the products they want to buy in an intuitive and user-friendly manner.

2. Simple navigation

Website visitors will know where they are on your ecommerce website at all times through the site navigation, breadcrumbs and search filtering mechanism.

3. Clearly show the price and any savings

Everyone wants to feel they are getting value for money. If you are selling products with a discount make sure the savings are shown on your ecommerce website.

4. Secure online experience

Your customers security is key. A good ecommerce website will ensure a secure online experience and provide your customers with peace of mind that they can shop in a safe and secure manner.

5. Keep clutter to a minimum

We've all seen a website that has so much happening on the page you don't know where to look. Your ecommerce website design needs to focus your web visitors attention to the most important things you want to sell. It is often the less cluttered ecommerce website that are the most successful as they don't overload the visitor with too much information.

6. Show your product availability

A customer is more likely to buy a product they know is in-stock. However tempting failure to display product availability, only for the customer to wait is likely to result in an unhappy customer who is less likely to return and buy more from you.

7. A visible basket

Many of the leading ecommerce websites provide a quick cart facility, this means your customers can see how many items they've added to their basket and the cost of the basket without having to specifically click on the basket page.

8. Maintain a consistent design layout

For example on all pages your website visitors will be able to identify who you are, a consistent menu structure and a search functionality. It is important that your ecommerce website maintains as many consistent elements as possible.

9. Provide additional options

Whether it is product attributes, related products or what other people have bought, a successful ecommerce website will provide customers with other options based on what they have looked at.

10. Allow customers to share feedback

Positive customer feedback and reviews can provide a valuable sales tool to boost online sales through your ecommerce website. In addition to providing feedback ratings and reviews, provide your customers with the ability to share products and wish lists to their social networks.

If you require a successful ecommerce website, contact our ecommerce experts.

By Danielle at 8 Apr 2013, 11:30 AM