How to pick the perfect web design company for your project?
There are many website design companies and people professing to be an expert website developer. So it can be a difficult task finding a web development company who can make a real difference to your top and bottom lines.
So to get the perfect website developed for your business what should you be looking for? This guide will point you in the right direction – but also give you the questions you should be asking your web developer.
What experience does your web design agency have?
You wouldn’t have an operation by someone who didn’t have the relevant experience, so why would you risk your online business?
There are many companies and individuals who say they are experts in the field, so it can be difficult to identify the experts. Any expert web development company will be able to provide you with recent examples of their work, along with relevant outcomes and references that you can obtain. Don’t be afraid to ask how the customer has benefited since the launch of the website. If it’s an ecommerce website, find out sales value and increases in sales, if a brochure website ask about visitor numbers and positions in the search engines.
Only by asking these questions will you be able to identify who is best suited to the development of your new website and who can deliver the greatest return on investment.
What skills does your web design company have?
OK, you are looking to get your website developed, so you need a web designer. Right?
Well yes, but you also need other skill sets. You need expert designers who can translate your offline brand for the web, you need HTML and CSS coders who can translate this design, you need web developers who can create more complex functionality and you need online marketers who can help you deliver the best results for your website.
Although many web designers profess to deliver all of these skills, many are a ‘jack of all trades’, so be sure to ask your web agency whether they have specialists in each of these areas, but also ask what their background is, for example has the ‘marketing expert’ got the relevant experience and qualifications and has the developer got the development expertise to deliver your custom requirements, now and in the future.
Does the web agency provide value for money?
When looking for an agency you need to assess what exactly are you getting for your money. You may have two agencies and they may both say they are providing a CMS and ecommerce, however content management systems and ecommerce functionality can vary significantly from one web development company to another. So make sure you ask exactly what features will they provide. For example if you have a content management system, will you be able to update ‘all’ aspects of your website, or will you be limited to editing page text only? If you have an ecommerce solution will you have features such as coupon codes, trade logins or cater for sub-categories?
Not only think about what features you need now, you need to consider what features you’ll need in the future. So for example if you have an ecommerce website and there is a chance you would want to sell internationally, don’t forget to find out how easy this would be to add and how much this would cost. Only by gathering this information upfront can you be sure of avoiding any expensive surprises later on.
What support will your web developer be able to provide?
Having your website developed is just one part of the equation. To ensure maximum success and return on investment you’ll need a developer who can provide ongoing support and assistance when you need it. Afterall what will happen when you run into a problem? Or forget to update a page?
Always find out what support your web company will provide you. For example what training do they provide? Do they have documentation and support site’s that can help when they are closed? Can you get hold of their team via email or phone?
By following these tips, you’ll be able to identify a suitable web agency who will be able to help you with your website design project.
However if you have any questions, or would like to discuss your website design project, please contact Comgem on 02920 30 30 55.
Comgem is a digital agency based in Cardiff, specialising in web design, software development, digital marketing and design.
By Mark at 23 Feb 2012, 09:45 AM