What is Search Engine Optimisation (SEO)?

What is SEO?

SEO stands for Search Engine Optimisation. SEO is the process of acquiring traffic from ‘organic’ search engine listings – ‘organic’ referring to what a user would type into the search bar when looking for something.

The major search engines, such as Google, Yahoo etc., compiles the results lists based on what the user is searching for, and displays the sites it deems most relevant. The results are then ranked based on what the search engine considers to be the most applicable, based on page content.

Why is it important?

There is no payment involved in organic search engine results. SEO is important for websites to obtain traffic and make sure if people are searching for something you sell/provide, your website is highly listed – for free!   

There are options to place your website at the top of the listings, but this is a paid for option and is usually highlighted as such – for example, if you search for something on Google, the paid for results will be highlighted at the top of the list/down the right hand column. 

How can I ensure my website appears in Search Engine results?

SEO involves the writing of web pages in a manner that the searcg engines can understand, using keywords (the words that people will be using in their searches) and obtaining links from other pages to show the importance of your website in comparison to others. 

In addition to having a website that is technically optimised for the search engines, there are three simple steps you can do to achieve better search results:

1. Writing good content

Include phrases and words that people who are searching for your product or services will use when writing your website content to ensure a high ranking on results lists. 

2. Build links

Links are important on your website . Having good quality links to your website will have a positive impact on how your page ranks, and create an excellent impression of your business. However – make sure to only include relevant links, as it doesn’t make sense for a high quality website to be linking to a low quality one. 

3. Be consistent

Make sure you regularly update your website to keep up with the search engine listings. If you are offering a new product or service on your site, be sure to keep including keywords in your content so customers can find you. 

Find out more about how Comgem can help with your Digital Marketing and SEO, call us today on 02920 30 30 55.


By Danielle at 31 Dec 2012, 14:46 PM