Integrating your ecommerce website into Amazon

Integrating your ecommerce website into an online marketplace like Amazon can help you reach a much wider customer base than by simply using search engine optimisation alone.

Amazon is one of the biggest ecommerce websites in the world – it is highly probable this is not the first time you've heard of them. Amazon is currently reaching over 9 million customers worldwide, and the genre of items that can be sold on Amazon is also incredibly varied – from books to clothes to cars, and everything in-between. 

Amazon provides ecommerce website owners with an additional channel to sell their products. So why should you seriously consider selling your products on Amazon?

Millions of customers

Using Amazon is especially beneficial if you are a small business with a limited footfall. For example, if you’re a small, independent jewellery store, you are unlikely to have a few million visitors to your store every day. By integrating your ecommerce website into Amazon, you are opening your business up to millions of potential customers. 

No item listing fees

If you are selling a high number of products, getting charged for each item listed can quickly add up. A major benefit of selling on Amazon is there are no listing fees - you pay based on the sales generated.

Customer loyalty

As Amazon has such an extensive customer base, it’s no surprise that two thirds of customers are repeat shoppers, championing Amazon as their preferred ecommerce website. Customers trust Amazon, and are more likely to purchase from a site they trust - instantly you can benefit from this trust when you sell your products on Amazon.

If you are looking to integrate your ecommerce website with Amazon, then contact our ecommerce web development team.

By Danielle at 7 Dec 2012, 15:42 PM