If old customers are used to paying in a set way it can be a challenge to get them to move to another method. However, we find across clients that gathering payments for sales via your online ecommerce platform is a much smoother process for both the customer and business. So, ensure you communicate that b2b ecommerce is an easier, faster, and more secure way of dealing with orders. Additionally, b2b ecommerce allows customers to view their own ordering history, product information, and promotional discounts/offers. This makes it much easier for your customers to use your b2b ecommerce platform as they will be able to access their ordering history and information quickly. B2b ecommerce also allows b2b business to provide customers with additional marketing opportunities such as customer segmentation, targeted digital campaigns, and dynamic pricing structures. By providing these benefits to customers, b2b companies can encourage more customers to use their b2b ecommerce platform.