Sainsbury's taste the difference with Comgem illustration team
Sainsbury’s approached our illustration team to create a series of illustration reflecting different star signs for use in their instore magazine.
Objective
The main objective of this project was to create a variety of illustrations that would reinforce the company’s corporate branding. The project was implemented over a period of six weeks.
Implementation
As part of this project we provided the client with preliminary and compositional sketches. Although the client had a really good idea of their requirements, it was our illustration’s team responsibility to draw them up to their requirements.
Key issues
The major issue was the fact that we had to work with a limited pallet of red and orange, and the design needed to be created within these constraints.
Results
The end result featured in one of Sainsbury’s in store magazine. Furthermore the client was estatic with our implementation of their brief and quick turnaround.
|